Company Description
Spark Foundry is one of five global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general! We are an Acceleration Agency.
At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again – all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours – today and in to the future. Our pursuit of what’s next will be relentless.
Job Description
The Role:
Reporting to the SEO Lead, the SEO Manager will be responsible for a portfolio of local, regional and Global Network clients. As the client lead, he / she will oversee all strategy & planning, budget management & forecasting and developing strong, trusted relationships with the planning teams, client stakeholders, partner agencies and our suppliers.
He/ She will manage and develop a team of SEO specialists, providing them with guidance and support through regular feedback, appraisals and effective delegation. The SEO Manager natural talent for motivating and inspiring others will enhance productivity within his/ her team and build on our offering.
His / Her contribution to the definition of best practice and development of processes for our SEO and content marketing offering along with the passion to continually improve clients performance will ensure the Sr. Manager and His/Her team deliver award winning campaigns.
Responsibilities:
- Manage a team of 1-3 Executives with an opportunity to grow the team.
- Take ownership of recruitment, appraisals and all HR related issues
- Motivate & inspire your team to develop within their roles and support SEO management with succession planning
- Monitor team’s output and have overall accountability for quality of work produced within your team
- Lead SEO strategy & planning for local, regional and Global Network Clients. And building an SEO offering using our capabilities and products based on clients’ needs.
- Deliver innovative responses to briefs which meet client’s overall business objectives
- Approach all planning with a discover, design, deliver approach
- Support Middle East new business pitches, including preparation and presenting
- Take overall lead on client communication for strategy & planning, providing detailed clear briefs
- Be accountable for SEO campaigns meeting brief requirements and client KPIs
- Evaluate client SEO performance against KPI’s and deliver monthly updates & quarterly reviews
- Pro-actively build strong relationships with client stakeholders and internal teams to continually grow client revenue by up-selling our products and expand to other markets.
- Build trusted relationships with suppliers and client partner agencies to ensure deliverables are met
- Maintain awareness of developments in SEO and client’s industry to understand potential impact on client’s performance.
- Ensure team measure the success of campaigns and know how to analyze data to make informed decisions to improve client’s performance
- Oversee cost plans & budget management to ensure campaign profitability
- Be accountable for team accuracy with client billings & supplier payments
- Manage revenue forecast and FTEs across your team
- Support leadership team to define processes, develop our product offering and preserve partnership profitability and sustainability
- Develop our SEO offering by testing new technologies & building case studies to support up-sell, cross-sell and new business opportunities
- Scope technology solutions to clients
- Be seen as an expert in SEO and identify opportunities to knowledge share and cross skill within the team
- Work with the Search teams to integrate SEO campaigns with client’s content marketing & search strategy and align with the wider marketing mix
- Ensure team deliver against objectives which align with client KPIs and our department up-streams
- Be part of wider agency initiatives such as training
Qualifications
Essential Skills:
- Arabic Speaker, Fluent in English.
- 5 years + experience developing SEO and integrated search strategies for blue-chip brands across several verticals
- Technically advanced in SEO with at least 3 years agency experience
- Solid experience project managing profitable & successful SEO campaigns, which deliver on time and met/exceeded KPIs
- Ability to write clear & concise briefs & provide strategic direction
- Solid understanding of all digital channels, the role of search & integration of other media channels with SEO.
- Understanding of how paid, owned and earned media work together.
- Advanced knowledge of analytical software such as Google Analytics, BrightEdge and other common web analytics platforms.
- Advance knowledge of SEO tools and ability to consolidate the right list of the tools for the agency. Tools such as, AWR, SEMRush, Deepcrawl, tapclick...
- Strong experience of Voice Search, GMB, ASO, International SEO
- Strong at people managing with a natural talent for motivating & inspiring others
- Experience with forecasting, budget management and developing cost plans
- Confident presenter with excellent verbal and written communication
- Strong client servicing background
- Ability to communicate at all levels and to non-technical people
- Strong interpersonal skills, able to interact on a personal & professional level.
- Intermediate to advanced knowledge of Excel.
- Strong understanding of how content marketing can be used to drive SEO performance
Desired Skills:
- UX/UI
- CMS Management
- Demonstrable success with managing integrated content marketing campaigns
- PR & Reputation management
- Knowledge of tracking solutions & bid management tools
- Usability experience
- Website design and programming skills
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