Multi-Property Director of Marketing, JW Marriott Marquis Hotel, Dubai, UAE

  Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.

Marriott Hotels, Marriott International’s flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel.

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. It’s as simple as that. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™.

JOB SUMMARY                                                                                                                                                                                                             

The Director conceptualizes, creates, implements and manages all major and mid-size direct marketing appeal campaigns across the Hotel’s.

This role is responsible for developing strategy, content, and creative with a consistent look and messaging across various channels whilst staying within the S&M budget.

Identify and develop revenue growth strategies for the hotels through direct marketing efforts, including mail, email, web, social media, and new media channels. 
Manage the direct marketing and communication plan, including: Idea conception, creating content, design and execution for all mail, email, web, social media appeals in conjunction with the Social Media team and Graphic designer
Manage external vendor relationships and negotiate work contracts and fees, ensuring deadlines and quality work product is met
Build and recommend to leadership a comprehensive and strategic solicitation calendar and marketing plan including mail, email, and social media appeals.

Ensures the hotels are correctly positioned and all marketing communications are communicated in a timely manner to the appropriate target market maximizing revenue during need times and conforms to Marriott brand guidelines and brand voice.

 Responsible for leading the   Hotels Marketing & Ecommerce strategy along with compiling the yearly PR, eCommerce & marketing plan in conjunction with the DOSM.

Develop a good working relationship with tourism bureaus, media, and community leaders.

SCOPE / BUSINESS CONTEXT

Full Time position based at A Full Time position based at JW Marriott Marquis Hotel Dubai / Al Maha, A Luxury Collection Desert Resort and Spa/ LeMeridien Al Aqah Beach Resort / Dubai Marriott Harbour Hotel & Suites

• Number of Direct Reports - 8
• Titles of Direct Reports –  Marketing Manager (2), Assistant Marketing Manager, Marketing Coordinator, Marketing Executive at Harbour Intern , Graphic designers (2), and Graphic Designer at Le Meridien Al Aqah

CANDIDATE PROFILE

Experience:

• Bachelors or Master’s degree in Marketing and  2 years Marketing experience in a 5 star environment
• Proven track record of success in marketing roles.
• Confident, driven and dynamic leader.

• Previously a Marketing manager in a 5 star hotel.
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.

Skills and Knowledge

• Strong analytical, organization and critical thinking skills
• Ability to conceptualize as well as have a strong attention to detail
• Strong interpersonal, influencing and coaching skills
• Ability to exercise independent judgment, and manage multiple projects ,and prioritize simultaneously. 
• Excellent presentation, written and verbal communication skills
• Strong teambuilding, communication and leadership skills
• Proven ability to work under stress and tight deadlines
   

• Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott’s business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
• Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Mathematics - Using mathematics to solve problems.
• Interpersonal Skills - Diversity relations, customer service orientation, team work
• Organization - Orientation, multi-tasking, time management
•  
• CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

• In conjunction with DOSM and DOPR&M Set goals, provide metrics, analyze, and evaluate annual marketing and PR plan in order to help meet growth goals in Rooms, F&B and Spa
•  Provide feedback and help direct the development of collateral , signage and all relevant marketing materials
• Lead and strategize special campaigns with a focus on social media and emerging technologies
• Stay abreast of best practices and industry trends by attending educational events ie DTCM
• Recruitment and selection of new members of the marketing team.
• Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.
• Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively (need more focus on this)
• Tracking and reporting on all marketing activities to the Director of Sales and Marketing.ie website and email marketing campaigns with applied ROI
• Activates and supervises all photoshoots on property to ensure brand image is protected
• Working closely with other heads of departments and senior directors on company projects
• Making sure that brand guidelines are adhered to in all marketing activities across the Hotels and that a consistent marketing message is communicated across all mediums
• Representing the company at industry events and conferences when appropriate

• Understanding and meeting the needs of key stakeholders and developing specific goals and plans to prioritize, organize, and accomplish these goals
• Working with and directing the team to gather the information necessary to manage projects, achieve goals, and resolve problems.
• Managing the team performance through regular 121, LPP and PDP process
•  Informing and/or updating the executives, the peers and the subordinates on relevant market information in a timely manner
•  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
• Collaborating with Intra-Organizational Resources ie Cluster and Regional team to Manage Projects, Achieve Goals,  and Solve Problems to build awareness and increase exposure for the hotel and restaurants.
•  Analyzing information and evaluating results to choose the best solution and solve problems.
• Maintains website content and updates website with new promotions in order to generate additional revenue.
• Directs all creative print fulfillment; ensures corporate branding standards and legal compliances are met, and incorporated into collateral. .
• Develops ad layouts, creates copy, selects photography and provides creative expertise for local/regional ads.
•  Identify and develop growth strategies for revenue through direct marketing efforts, including mail, email, web, social media, and new media channels.
• Manage the direct marketing and communication plan, including: Idea conception, creating content, design and execution for all mail, email, web, social media appeals
• Manage external vendor relationships and negotiate work contracts and fees, ensuring deadlines and quality work product is met
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
• Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

 

• MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace. 
• Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.
• Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

OTHER

Safety and Security

• Report work related accidents, or other injuries immediately upon occurrence to manager/supervisor.
• Follow company and department safety and security policies and procedures to ensure a clean, safe, and secure environment.
• Notify Loss Prevention/Security of any guest reports of theft.

Policies and Procedures

• Follow company, hotel and department policies and procedures.
• Follows Marriott International Hotels Limited Regional Office policies and procedures

• Protect the privacy and security of guests and coworkers.
• Maintain confidentiality of proprietary materials and information.
• Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
• Protect company tools, equipment, machines, or other assets in accordance with company policies and procedures.
• Perform other reasonable job duties as requested by Supervisors and Management.
• Working hours as required to do your job but normally not less than 48 hours per week.

Guest Relations

• Actively listen and respond positively to guest questions, concerns, and requests using brand or property specific process (e.g., LEARN, JW Symphony of Service) to resolve issues, delight, and build trust.
• Assist other employees to ensure proper coverage and prompt guest service.
• Anticipate guests' service needs, including asking questions of guests to better understand their needs and watching/listening to guest preferences and acting on them whenever possible.
• Address guests' service needs in a professional, positive, and timely manner.
• Engage guests in conversation regarding their stay, property services, and area attractions/offerings.
• Thank guests with genuine appreciation and provide a fond farewell.
• Welcome and acknowledge each and every guest with a smile, eye contact, and a friendly verbal greeting, using the guest's name when possible.
• Supply guests/residents with directions and information regarding property amenities, services, and hours of operation, and local areas of interest and activities.

Communication

• Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
• Speak to guests and co-workers using clear, appropriate and professional language.
• Talk with and listen to other employees to effectively exchange information.

Working with Others

• Support all co-workers and treat them with dignity and respect.
• Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality. Develop and maintain positive and productive working relationships with other employees and departments.
• Partner with and assist others to promote an environment of teamwork and achieve common goals.

Quality Assurance/Quality Improvement

• Comply with quality assurance expectations and standards, e.g. GuestVoice and JW Marriott Brand Standard Audit.

Physical Tasks

• Enter and locate work-related information using computers and/or point of sale systems.
• Stand, sit, or walk for an extended period of time or for an entire work shift.
• Read and visually verify information in a variety of formats (e.g., small print).
• Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.

Training

• All statutory Marriott training courses available including: Orientation, Passport to Success, Telephone etiquette, Problem Free Stay, Grooming, 100% Leaders, Foundations of Leadership, Impact Leadership, Partners in Career Management, 7 Habits for Highly Effective People, Navigating through Change & Managing Business Priorities.

 

 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

https://jobs.marriott.com/marriott/jobs/22054966?lang=en-us&utm_medium=jobboard&utm_source=indeed

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