Read the Job Description carefully, then scroll down for "Details to Register for this Job"...
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Drive the annual Brand Activation brand calendar and marketing investment plan & in season brand operations for the Emerging Markets team.
Contribute to the development, delivery, ongoing management, and governance of a centrally managed Marketing Calendar, supporting the integration and connectivity into a comprehensive and prioritized One EM Brand Calendar.
Support the Marketing Expense (MAEX) planning process, frameworks, forecasts, interaction models and in season tracking / management.
KEY RESPONSIBILITIES
Annual Planning: Go To Market & Marketing Investment:
Support holistic multi-year MAEX planning and in-season management in line with Emerging Markets strategic objectives across Brand Partners, Campaigns & Content, eCOM, Sales Channels and Marketing Services.
Partner with brand finance, commercial, brand and cluster teams to develop MAEX plan that will deliver on annual financial and brand KPIs.
Partner with Finance to track and integrate in-season adjustments to ensure MAEX spend is pacing on plan vs forecasting and provide regular management updates for visibility into the business.
Support the development of recommendations for MAEX allocation along the end-to-end MAEX process and across all MAEX dimensions
Support the overall end-to-end MAEX process from an operational POV, driving preparations, content deliverables and recaps/reporting for all relevant MAEX milestones
Develop and implement adequate communication packages to present results / updates with regards to MAEX plans and spends
Support head of Brand Activation in preparing seasonal GTM content for Market Brief, GTM SO and CTC Summits in addition to other critical planning milestones.
Omnichannel Calendar Planning & Comms Architecture:
Contribute to the development of a seasonal / annual One EM Brand Calendar Framework and communicate regular Brand Comms Architecture updates across marketing organization to drive consumer-centric thinking
Support the orchestration of a seasonal calendar that considers BU/category Strategic Business Plan, brand, market, and channel needs, collaborating closely with Brand Leaderthip team
Support the team by bringing knowledge of BU strategy into the cross-category prioritization and calendar development process and maintaining a “source of truth” for BU/category calendars across market, cluster and channel teams.
Ensure broad stakeholder group awareness around key calendar timings shifts, product or campaign concept changes through the year
Be the go to person for Brand Comms Architecture ensuring marketing teams are aware of the latest story-telling concept segmentation and activation principles to maximize impact for consumers across EM through the funnel
Drive the campaign planning milestones across all country clusters
Brand Operations:
Drive the campaign planning milestones across all country clusters
Initiate and lead standardization initiatives pre-season and in-season that will enable market and country teams to work together end to end via:
Milestone planning and management (smart sheets)
Platform & tools usage (campaign portal)
Strategic improvement initiatives that drive a more efficient internal E2E process
Agency Management & Supplier Evaluation (eg transcreation, creative, production)
KEY RELATIONSHIPS
Global
Global Brands
Brand Finance
Local:
EM Brand Leadership Team: VP Brand, Sr Director Brand Activation, BU Heads, CTC
Brand Finance
Cluster Senior Marketing Directors & Brand Activation Heads
EM Brand Activation Leads: Paid Media, Digital Activation, Omnichannel, Brand Comms, Newsrooms
KNOWLEDGE, SKILLS AND ABILITIES
Analytical mindset with the ability to translate analysis into clear insights-driven presentations for Senior Leadership audiences
Strategic mindset with the ability to translate multi-year plans into requirements for “here and now” and future
Strong business acumen with a deep understanding of Brand Marketing related management from a qualitative and quantitative POV
Strong communication skills across all levels with the ability to synthesize detailed information into succinct conclusions and recommendations
Stakeholder management skills and the ability to find compromises between Market and HQ needs in order to find win-win solutions
Fluent in English
Advanced project management skills
Advanced user of MS office, with exceptional skills in XLS
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
University degree in business with Marketing, Sales or Finance focus or equivalent professional experience
Functional: 4-6 years of relevant cross-functional work experience, ideally within Marketing, Sales or Finance
DETAILS TO REGISTER FOR THIS JOB:
https://jobs.adidas-group.com/adidas/job/Dubai-Sr_-Specialist-Brand-Planning-&-Operations-DU/991608601/?feedId=301201&utm_source=j2wApplied For Many Jobs, But Didn't Get Any Interview Calls? Apply For This Job Using a Branded AI-compliant ATS-Friendly CV from Dubai-Forever.Com.
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