Director of Sales & Marketing - Jumeirah Gulf of Bahrain
About the role
An exciting opportunity has arisen for a highly talented Director of Sales & Marketing to join the Pre-opening team in Sales & Marketing at Jumeirah Gulf of Bahrain Resort.
Your key responsibilities will include:
To increase occupancy, average rate and profits of the hotels through planning, guidance and training of hotel sales personnel.
To represent the sales functions and needs of the hotels in the development of the Company’s business development strategies.
To develop and implement a well-defined and focussed Sales Plan with specific activities for each market.
To establish and maintain active working relationships with selected key accounts via individual account management sales plans.
To plan and implement the marketing communications strategy within agreed marketing communications plan and budget for the hotel
To define and target markets to be solicited utilising data contained in the CRM system and develop an appropriate sales solicitation strategy for both domestic and international markets for corporate, leisure and conference & incentive market segments.
To prepare the budget and Sales & Marketing plans.
Development of e-commerce/direct sales and marketing promotions / third party initiatives
Management:
To implement and oversee the sales account management system.
To establish sales targets and highlight any variances with actual sales figures and recommend what action should be taken to remedy significant variances.
To assist in the setting of personal targets for the field sales team and regularly review to ascertain individual performance.
To maintain personal contact with key customers and to back up the activities of any member of the sales team when required.
To conduct regular department communication meetings involving the sales and marketing team to ensure effective communication takes place for both day to day and strategic issues for both hotels.
To ensure that all sales and marketing colleagues have the product knowledge and tools with which to do their job effectively.
Sales Duties:
To co-ordinate and attend specific industry events and trade shows.
To initiate and escort targeted client familiarisation trips.
To assist in PR activities when appropriate.
To oversee and manage regular direct mail campaigns as per the Sales Plan
To develop and execute sales programmes with travel partners and clients, aimed at increasing market awareness and room night targets.
To conduct product training to agents in line with the Regional Sales Plan.
To maintain strong working relationships within all Jumeirah hotels, ensuring prompt, informative replies to enquiries, quality lead generation and to provide thorough details on qualified accounts.
To keep abreast of, and report on, market trends, competitor activities and client feedback in month end reports.
Marketing Duties:
Actively and consciously promote the brand in all customer dealings
Direct and liaise with all external agencies
Advertising creative development and media planning
Oversee management of database / direct mail activity
Oversee management of photographic/film shoots
Production of all hotel collateral adhering to brand standards set by Jumeirah
Oversee management of both hotel websites, marketing and proprietary web sites
Copy Writing as required
Support, plan and maximize on PR opportunities – agency liaison, media relations, compiling press materials as required, relationship building with key tourism bodies and affiliates, eve
Develop Marketing & Media Plans/budgets
Standard:
To assist in the building of an efficient team of employees by taking an active interest in their welfare, safety and development.
To ensure that all employees report for duty punctually wearing the correct attire and name badge at all times.
To ensure that all employees provide a friendly, courteous and professional service at all times
To assist in the training of employees ensuring that they have the necessary skills to perform their duties with the maximum efficiency and in the most productive manner.
To supervise the employees within the department, ensuring that the correct standards and methods of service are maintained as stated in the Hotel and Department Operations Manuals.
To ensure that the Department's operational budget is strictly adhered to and that all costs are controlled and expenditure approved.
To ensure that all employees have an understanding of and adhere to the hotel's rules and regulations and in particular the policies and procedures relating to Fire, Hygiene, Health and Safety.
To comply with local legislation and be conversant and act in accordance with any such matters relating to your department.
To respond to any changes in the department as dictated by the needs of the industry, company or hotel operation.
To be flexible and extend job duties to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
To attend training and meetings as required.
To conduct and contribute to regular departmental communications meetings.
To ensure rotas are posted and timesheets are submitted on time.
To ensure that all employees are treated fairly and consistently as outlined in their terms and conditions of employment, local legislation, and company/hotel policies and procedures.
About You
To be considered for this role, you must have extensive experience in sales and marketing at manager/director level within the hospitality industry. You must demonstrate experience in creating a Sales and Marketing Strategy implementation plan and seeing this bring results to the business. Experience in developing sales strategies and implementing a sales and revenue plan. Be able to develop new sales strategies. Have a strong commercial focus with a thorough understanding of revenue and yield principles. Strong leadership and people management skills to be able to lead a team competently. Previous work experience in GCC.
Apply Here:
https://dubaiholding.taleo.net/careersection/jum_ext_quickapply/jobdetail.ftl?job=148328
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