Middle East Jobs, Careers, Vacancies: Marketing Officer, Noorka, Dubai, UAE

Marketing Officer, Noorka, Dubai, UAE

Roles & Responsibilities:

Manage the Marketing Team

Follow checklists to execute day-to-day operations.
Be a high performing Team Member, able to multi-task.
Follow set goals and work towards KPIs.
Identify new marketing trends and take initiative to receive third-party training.
Be motivated and work with colleagues to bring out the best in them.

Marketing Budget & Business Strategy

Refer to planned budgets for your respective business unit in order to manage our multi-channel marketing strategy that incorporates social media, Website & Mobile app, Influencer Marketing, Inbound Marketing, Email Marketing, Paid Search, Programmatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and offline ATL & BTL channels.
Based on the marketing strategy, craft effective and efficient campaigns that are focused on growing audiences for your business unit.
Conceptualize, develop, and implement marketing plans and strategies, course concepts, and promotional programs to drive interest and admissions.
Working with colleagues to control segmentation, implement A/B tests, tracking, results reporting, analysis, and recommendations.

Brand Marketing

Based on branding strategy, prepare campaigns, including social media, PR and influencer & partnership to drive brand awareness and build demand for the business units.
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, online blog and promotional material). Plan and coordinate marketing efforts, and build awareness and positioning for our company’s brand.
Execute the social media plan on the development and implementation of influencer partnership and social strategy to generate awareness, traffic and conversion as well as creating and managing the organic social media calendar, drive followers and community engagement.
Work with agencies, consultants, freelancers and other suppliers including contract negotiation and management.
Organize and manage PR and major online and offline events.

Performance Marketing

Work with the Digital Team to present monthly reports to the Head and Assistant Marketing Manager. Understand campaign results, and consumer trends in order to translate results into actionable insights.
Work with the Digital Team to identify strategic keyword volume opportunities, across markets and languages, to develop and implement an inbound marketing strategy that will form a key part of the acquisition and content strategy.
Prepare paid marketing campaigns, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals.
Prepare content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve the online user experience for prospects, leads, and customers.

Marketing Automation

Enhance marketing automation with the latest emailers and campaigns. Track performance of leads, work with Admissions.
Produce content for marketing automation strategy.
Create targeted email campaigns.
Create a customer profiling strategy.
Present consumer database acquisition strategy to drive opt-ins.

Reporting & Budgeting

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
Create metrics reports on marketing and sales activities, effectiveness, and business impact
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
Monitor and maintain data quality within the marketing database.
Report on the effectiveness of marketing campaigns using pre-determined KPIs.

Offline Marketing

Implementation of ATL / BTL activities across the business unit that includes Radio, Billboard, Media Planning & Buying to maximize brand awareness and visibility.
Experience in handling PR, Media & Agencies to execute various marketing campaigns.
Creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials.
Analyze market trends, compare and track the competition, summarize findings and provide comprehensive reports with recommendations to the business enabling further business growth.
Plan and manage all production-related tasks such as Signage, Branding, Graphics, Collateral, etc.
Handle on-site photography and videography as required to be used in various marketing activities and programs.
Plan, Manage and Execute all events for the company including Promotional Events, Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a timely manner, adhering to corporate and branding guidelines. Ensure good response and lead generation.

Vendor Management

Have existing relationships with external vendors, magazines, publications, PR companies and media.
Deepen these relationships to ensure the most effective messaging and positioning of the organization.

Community Engagement

Engage other organizations within the community.
Liaise with freelancers from time-to-time for projects for a strict deadline.
Attend industry events during non-working hours.

https://www.careers.noorka.com/job/marketing-officer/

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