This job is OPEN for ALL Nationalities to Apply, unless otherwise specified.
Position
Marketing Manager
Role Purpose
Managing the marketing and branding initiatives and activities in NEOM Archipelago in order to meet performance objectives within our marketing and communication strategic plans.
Follow-up on Brand Guardianship for NEOM Archipelago to ensure a proper representation & implementation of the brand identity internally and externally and build it across any touchpoint.
Manage the implementation of key projects with global and local agencies to ensure alignment with our OGSM and results in breakthrough output, timely delivery and high quality.
Support the Development Director in preparing presentations and Founding Board Exhibitions.
Plan and manage launches of the Archipelago
Perform other duties when needed.
KEY ACCOUNTABILITIES & ACTIVITIES
Marketing and Communication Plans
Collaborate in key assigned strategic and tactical marketing initiatives and plans based on the aligned OGSM (Objectives, Goals, Strategies & Measurement)
Ensure the implementation and amplification of the marketing efforts including corporate, sector and investor related activities.
Analyze marketing research and brand audits to assess performance and identify effective communicational methods.
Advise and oversee production plans that can include print, on-line and video and other assets to drive the NEOM message internally and externally.
Coordinate and amplify key marketing related events and external participations when in need.
Brand Guardianship and Initiatives
Audit NEOM Archipelago brand across everything we communicate internally and externally.
Monitor branding agencies and support organization to ensure consistent branding across NEOM.
Coordinate Branding and Visual identity proposals and ensure timely completion.
People and Agency Management
Assist with supervising priorities for eventual reportees and interns and help them grow.
Coordinate operations with the global design and creative agency including briefing, priority setting, timetable, follow up and sign off.
BACKGROUND, SKILLS & QUALIFICATIONS
Knowledge, Skills and Experience
8+ years of experience in Branding, Design & Marketing related field
Extensive knowledge of branding and brand identity development
Excellent project management and organizational skills, with high attention to detail and ability to operate independently and take initiative
Experience working on large, enterprise-wide projects
A collaborative mindset and ability to work with other departments and team members on joint projects
Ability to understand target audience needs and perception
Ability to lead and manage agencies and 3rd parties
Ability to handle multiple tasks and work under pressure and tight timelines
Experience leading and managing high performing individuals and teams
High creativity and innovation skills
Excellent verbal and written communication skills (English and Arabic) and the ability to effectively interact with a diverse group of individuals Understanding the latest trends and up to date
Good knowledge of production techniques and execution methods
Qualifications
Bachelor’s Degree in Marketing, Branding and Design or related field
COMMUNICATION - MAIN STAKEHOLDERS
Internal
External
Archipelago Development Director
Sector Heads/Executive Directors
Own team and other teams across NEOM
Global Agency
Local and Regional agencies
Production and Printing Houses
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