Hogarth Worldwide is the world’s leading creative content production company. Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world’s most famous brands.
Founded 13 years ago, Hogarth has grown from a start-up to over
4,500 people, across 30 key cities and is now part of WPP. Obsessively striving
for better is in our DNA, it is the reason for our existence and continues to
drive us forward in all that we do, making Hogarth an exciting place to work
and a great place to achieve your career ambitions.
The Role:
The Arabic Copy Creative Director is responsible for writing
headlines and validating copy for our Technology clients marketing
communications, which include web, in-store, direct mail and other materials.
This involves supervising (and reworking) the adaptation of copy originally
written in U.S. English, for other markets.
Key Responsibilities:
Write, review, and empower campaigns for the clients’ brand and
products.
Maintain the brand tone of voice in your language.
Ensure all messages are clear, follow the spirit of the English
master copy and communicate the same strategic or product point.
Guide and maintain the quality of the translated long copy.
Review, rewrite and approve all translated marketing copy from
our translation partners.
Work with a team of copywriters, editors and translators and
take full responsibility for the quality and accuracy of their work.
Oversee TV, print and digital advertising created by our advertising
agency and help steer the team in decisions made on behalf of the client.
Requirements:
Creative thinker with solid copywriting skills.
Fluent oral and written Arabic and English. Understands language
subtleties (especially when it comes to adapting headlines).
Obsessed with excellent writing that is thoughtful, meaningful,
provocative at times, clear and inspiring.
Teamwork – easy to get along with – be able to work with Editors
and others.
In-country based / native speaker (in the market language).
Tech-savvy / used Mac before (or willing to learn).
Good knowledge of technology products in the market.
Must be able to travel as required, sometimes several weeks at a
time.
#LI-TA3
Diversity and Inclusion
Hogarth is committed to diversity and inclusion, through our
ideas, our people, how we behave and conduct ourselves. Creating a truly
inclusive culture at all levels of the organisation that encourages different
points of view, making Hogarth not only a better company and place to work but
an environment where everyone experiences connection, opportunity and a sense
of belonging.
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