Marketing & Communications Manager, Roger Dubuis, Dubai, UAE

 Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.

Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.

Boldness, passion, and talent can open doors that appear to be closed. Much more than just a Manufacture, more than just a Maison, Roger Dubuis is a world of its own within the prestigious Richemont Group. A world where creativity reigns and originality rules, driven by the ongoing quest for excellence. Roger Dubuis sets itself apart from the rest. What about you?

#NoRulesOurGame - to complete our Team in the UAE we are looking for a brilliant Marketing & Communications Manager ..

 

Within a complex, dynamic, and competitive market, the Marketing & Communications Manager is responsible for translating and adapting global strategies into coherent regional ones. Consequently, the Marketing & Communications Manager will define, implement, and manage the marketing & communications strategy for the brand in the Middle East, India & Africa, ensuring a high level of customer centricity and integrated customer engagement through all touch points with the aim to increase brand exposure, brand awareness, desirability, and capture market share.

 

Report to: Regional Brand Director, MEIA
Location: Dubai, U.A.E.

 

MAIN RESPONSIBILITIES

 

CONTRIBUTE TO OVERALL MARKETING STRATEGY & BRAND POSITIONING

• Based on HQ strategy, define and coordinate the brand subsidiary’s strategic plan identifying key leverages of success, optimizing opportunities/resources and put in place regional amplification plans to further increase local impact.
• Define business development opportunities based on a strong understanding of brand DNA & market positioning conducting market trend analysis, consumer and market insights, competitive analysis contributing to the global strategies to maximise ROI.
• Develop, implement, and supervise 360 action plans, Brand Voice (PR, media plans, sponsorships,) & Brand Experience (Hospitality, Events, Trade Marketing)
• Co-develop with wholesale and key partners marketing and activation plans
• Present the regional marketing strategy in the business plan presentation and QMM to the Brand Board.

 

BRAND VOICE:

• Define and implement the regional communication strategy
• Build the right media strategy to reach audience (website traffic, bounce rate improvement, engagement, keywords…). Evaluate and identify consumer journey and media touch points
• Monitor key media that reach target audience and share industry news (press, websites, events etc.)
• Manage closely media relations and PR plans in co-operation with HQ PR team, and local PR agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
• Develop regional content and follow execution
• Animate the network with relevant content on the watch activity of the region

 

BRAND EXPERIENCE:

• Build and execute regional events plans in close collaboration with HQ (product launches, boutique openings, tactical events, annual exhibitions, etc.)
• Set specific KPIs for every event and analyse post-event performance, including ROI
• Build and execute Dubai Mall Flagship boutique activation plan in partnership with external business partners and KOL to generate traffic and conversion.  
• Propose, plan and implement the regional trade marketing animations and visual merchandising in line with the global calendar.
• Oversee the design and building of internal & external boutiques, shop in shops, corners in coordination with the HQ, local suppliers, and retailers.
• Manage POSM orders, distribution, and inventory in the region.

 

CONTRIBUTE TO OMNICHANNEL BUSINESS & NEW RETAIL

• Lead new Clienteling strategy implementation - new CRM tools, definition of objectives for client acquisitions, conversion, and retention
• Manage the quality and the consistency of the client database (capture of qualitative data, segmentation)
• In collaboration with the retail team, increase customer engagement and define and drive CRM & Retail KPIs
• Building a clear plan for client activation plan on all touch points of the client journey
• Working with the commercial team to develop and upgrade E-stream expansion in the region (Remote Sales, E-comm, phone sales)
• Take part in the elaboration and application of training programs for both retail/wholesale.

 

REQUIREMENTS

• Bachelor’s or higher degree in relevant field
• Minimum 7 years marketing experience within a multinational organization or reputable agency managing multinational accounts and/or global luxury brands communication as well as experience in the Middle East region Knowledge of GCC markets (UAE, KSA, KWT, Qat) market is highly preferred.
• Possess experience and knowledge in 360 degrees of marketing ecosystem, including online and offline, with good understanding of new media/ digital marketing and proven track record of innovative applications    
• Strategic contributor, can anticipate future consequences & trends and accurately draw credible visions 
• Strong analytical skills and ability to conduct thorough market analysis
• High drive to achieve results, resilient and resourceful in overcoming challenges
• Well organized, able to manage projects independently
• Excellent communication and negotiation skills
• Pragmatic, flexible and adaptable to multi-task
• Innovative and creative
• Affinity to products and digital literacy are a “must”. Watches industry knowledge is a “plus”.
• Business fluency in English. Arabic knowledge is a “plus”.

https://jobs.richemont.com/Roger-Dubuis/job/Dubai-MARKETING-&-COMMUNICATIONS-MANAGER-MEIA-DU/752561301/?feedId=337801&utm_source=LinkedInJobPostings&utm_campaign=Richemont_LinkedIn

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