Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
The Specialist - Communications is responsible for supporting the positioning, promotion and protection of the brand and reputation of Carrefour and Majid Al Futtaim Retail in relevant market. The role holder will also be responsible for supporting the Communications Manager Carrefour for internal and external communications in assigned country. The role is accountable for supporting strategic counsel and guidance to VP Marketing, Country Manager and Chief Operating Officer to ensure all Carrefour and corporate communication engagements are in-line with Majid Al Futtaim’s communications strategy, objectives, policies and guidelines.
Role Details – Key Responsibilities and Accountabilities:
Strategic Development & Planning
Execute Carrefour brand communication strategy and plans for local country operations– while ensuring the alignment from key leaders and internal clients. Oversees execution of the plans, evaluates their success and report results.
Ensure adherence of Carrefour and Retail in the assigned Country communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim.
Support communications plans mapping against business and brand objectives and needs, Majid Al Futtaim core narratives and cater to all relevant stakeholders
Support developing and maintaining communications content and collateral e.g. narrative, messages, profiles, fact sheets etc.
External Alignment
Support conducting Carrefour’s consumer communications in assigned Country across all channels through a multi-platform and multi-stakeholder integrated model
Develop and maintain strong relationships with top tier local and regional media and influencers
Ensure the country’s external engagements are channeled through the function and aligned with policies.
Support management spokespeople’s media and public speaking engagements to articulate the brand and company’s market and thought leadership and position favourably
Execute and disseminate content in written and multimedia formats accordingly to company policies and standards
Execute compelling story-telling content to promote the brand and business among stakeholders across the core narratives of the company, including leading sustainability engagements and communications.
Handle issues and crisis situations in alignment with Retail and Holding Corporate Communications directives in a timely manner
Leverage metrics and analysis tools to measure results, traction and effectiveness of communications activities
Internal Alignment
Support execution of all country-wide internal communication plans and engagements
Support in company-wide and group-wide change communications
Work closely with Communications Manager to cascade communications on strategic initiatives
Executing internal communications activities across suite of channels and platforms where appropriate
Support updating colleagues internally with all key external public engagements and campaigns
Support Communications Manager with employee communications activities
Support regular alignment with Holding Corporate Communications
Human Capital Responsibilities
Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work
Apply and follow MAF Retail’s Human Capital corporate policies and relevant procedures and instructions
Provide training and feedback to direct reportees when required
Definition of Success
Implementation of communication strategy
Alignment with MarCom’s overall strategy
Developed relationships with key communication channels
Qualification, Experience & Skills:
Minimum Qualifications/education
Graduate in Communication, Public Relations of Marketing
Minimum experience
5+ Years relevant experience in communications (public relations, social media, thought leadership, internal communications, issue and crisis management)
Relevant experience working with consumer / multinational companies
Communications agency and media journalism experience preferred
Skills
Ability to work well in a multicultural environment.
Good communication skills to engage and influence internal and external stakeholders
Strategic thinking and sound judgment with focus on impact and an ability to work effectively and succeed in a fast-paced working environment
Ability to develop and execute strategic communications plans aligned with business and brand needs and goals
Ability to track results and provide measurable success
Ability to take on new and creative ideas/concepts and carry them through to their conclusion.
Excellent people skills when dealing with all levels of stakeholders, including managing and advising business leadership.
Knowledge of multi-media including best practice, video, audio production, as well as print and design. Competence in MS Office systems.
Enthusiastic self-starter with well-developed administrative, organisational and self-management skills
Proficiency and ability to develop, critique and edit compelling communications content
Understanding of media and stakeholder landscape
Understanding of communications best practice
Crisis and issues management
Strong media relations network
Understanding social and digital media communication principles
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