Bayzat is the work life platform that benefits every company. We are redefining the way work works for the better, making automated HR, payroll, employee benefits and insurance a possibility for all businesses.
We are one of the fastest growing startups in the MENA region with 200+ team members from 30+ different countries.
As a Content Manager, you play an integral role in defining and evolving Bayzat’s content strategy to ensure that both the content and brand strongly resonates with Bayzat’s ideal customer profile (ICP) across both industries and Countries.
To excel in this role, you have a strong content background who possesses the ability to both ideate and execute upon high impact content pieces that resonates with the brand’s target audience throughout the marketing, sales and post sales customer funnel.
Responsibilities
- The main responsibilities of the Content Manager are to:
- Define and evolve Bayzat’s tone of voice that align with brand positioning
- Develop, evolve and scale Bayzat’s content strategy across online and offline touch points to aid in building brand affinity, awareness, customer acquisition and retention
- Identify and execute upon strategic content pieces through individual research in addition to managing in house and third-party agencies
- Develop hyper-personalized content pieces based on defined buyer personas to improve lead to customer conversion rates
- Work closely with Bayzat’s sales team in order to ideate and execute upon high impact sales material that aids the sales team in both winning and renewing business
- Define and develop detailed reporting that allows the Marketing Department to make better data driven decisions on content & social media posts
What Will You Be Doing?
- The below outlines the corresponding responsibilities of the employee but does not represent an exhaustive or complete list of activities:
- Building out a content strategy & detailed plan throughout the year. This includes thorough market research, brand/product knowledge and budget optimization
- Creating all content pieces which includes intensive writing and coordination with Bayzat’s visual designer and third-party agencies
- Owning Bayzat’s PR strategy and outreach
- Helping to implement defined strategic content material around the customer journey that optimize the customer experience
- A/B testing marketing content material and execution across digital platforms (i.e., how content changes to specific ads increase engagement rates)
- Owning the content strategy and development across Bayzat’s owned and third-party platforms
Minimum Qualifications
- 3- 5 years of relevant experience
- Experience working in a B2B organization
- Extensive digital & technical knowledge is a must
- Have broad operational & executional know-how
- Be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders
- Be passionate about technology
- Have the ability to analyse and extract research data
- Possess strong SEO ‘content’ knowledge
- Ability to speak and write Arabic fluently (preferred but not mandatory)
- Have excellent interpersonal, verbal and written communication skills
- Strong strategic, critical thinking skills and problem-solving ability
- Obsessively organized and detail oriented
- Experience working in a high-growth environment
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