Brand Manager MEA, Mundipharma, Dubai, UAE

This job is OPEN for ALL Nationalities to Apply, unless otherwise specified.

Read the Job Description carefully, then scroll down for "Details to Register for this Job"...

Oversees the development and execution of local brand group strategy:

Provide regional marketing support to MEA Alliance rkets such as marketing campaigns, POSM, digital contents, and all marketing elements as well as secure approvals as needed to ensure flowless execution.

Adaptations of the global campaigns and secure approvals to support MEA markets

Lead and support regional marketing projects, activities or initiatives

Veeva regional marketing champion: support and drive Mundipharma MEA connection and communication with HCPs via Veeva Email system

Support digital and e-commerce capabilities & campaigns and create marketing reports and presentations.

Act as central regional point of contact with local MEA markets and global teams, consolidate MEA market activities , reports , results and prepare presentations for GLM meetings when needed.

Liaise with agencies, drive agency briefing and secure third-party agreements when need.

Ensure meeting SOPs and compliance requirements, process and documentation for regional marketing activities

Support MEA annual brand planning process, commercial analysis ,  IQVIA data , and tracking of marketing KPIs

Management of brand group life cycle

Provides input on the analysis and recommendation of the evolution of the marketing mix related to media, communication, price, and trade channel in relation to category and brand development

Evaluation and optimization of the brand portfolio

Marketing/Promotional Plans implementation

Provides input in the development of the annual brand plans for the selected brand group and secures approval for the implementation

Identify winning local e-commerce and digital strategies and drive implementation in the region

Drive direct to consumer campaigns, promotions , in-store activities to drive category and sales targets

Develop promotional campaigns to healthcare professionals, branding elements in conferences meetings, and events.

Plan innovative product launches and align with commercial and cross functional teams regularly

Prepare presentations, reports, market share and sales analysis and monitor brand performance regularly

Presents brand marketing plan overview to the field force for implementation including supervision and development of appropriate training materials/modules related to assigned brand group

Deliver results with 100% fulfillment of compliance requirements

Monitor and secure alignment with direct manager, marketing lead and commercial managers in the execution of the defined marketing plan and activities

Ensure the regular evaluation on the effectiveness of brand plans and project implementation as well as proposing the appropriate corrective measures when necessary

Coordination Tasks

Alignment with global marketing on the local execution of brand strategies

Oversees the management and coordination with external agency partners and suppliers in the development of promotional/advertising campaigns

Regular collaboration and alignment with the commercial /cross functional team

Ensuring the availability and timely allocation of promotional materials according to the defined promotional plan for assigned brands

Liaises with support functions i.e. Drug Regulatory Affairs and Supply Chain for the requirements of the brand group in relation to regulatory issues, stock management and inventory forecasts

Acts as a platform for exchange of best practices, helps transfer of ideas across the market & global operations

Administrative Tasks

Oversees the monitoring and control promotional costs according to defined budget for assigned brand/product group

Ensure complete internal & external approvals , documentations and SOP alignment

Additional Job Description

Additional Job Description

Additional Job Description:

Primary Location:

AE Dubai

Job Posting Date:

2023-11-27

Job Type:

Permanent

DETAILS TO REGISTER FOR THIS JOB:

https://peopleservices.wd3.myworkdayjobs.com/en-US/External/job/AE-Dubai/Brand-Manager-MEA_JR1086

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