Role Overview
As Regional Marketing Manager, you will play a pivotal role in shaping how Siemens Grid Software engages customers across one of the world’s most dynamic and fast-growing energy markets.
You will translate global go-to-market strategies into high-impact regional marketing programs, driving demand, pipeline growth, and customer engagement across the Middle East and Africa. This role sits at the intersection of marketing, sales, and product, offering strong regional ownership, visibility, and the opportunity to influence commercial outcomes on a scale.
This is an ideal role for a B2B technology or energy-sector marketer who thrives in a matrix environment, enjoys working close to the business, and wants to leave a tangible footprint in the energy transition.
Key Responsibilities
Regional Campaign Leadership
Localize and execute global marketing campaigns for MEA markets, ensuring cultural relevance, regulatory alignment, and language accuracy.
Drive end-to-end omni-channel campaigns across awareness, demand generation, and customer retention.
Adapt messaging to resonate with utilities, transmission operators, and energy stakeholders across diverse MEA markets.
Demand Generation & Pipeline Impact
Partner with regional sales teams to align marketing initiatives with commercial priorities and growth targets.
Support pipeline acceleration through targeted campaigns, account-based marketing, and regional initiatives.
Events & Customer Engagement
Lead and support regional events including industry exhibitions, customer forums, executive briefings, and webinars.
Strengthen customer relationships while generating high-quality leads and market visibility.
Cross-Functional Collaboration
Work closely with global marketing, product management, communications, and regional sales teams to ensure alignment and consistency.
Act as the regional voice, providing market insights and feedback to global stakeholders.
Performance & Optimization
Track and report on campaign performance, lead generation, and ROI.
Use data-driven insights to continuously optimize marketing effectiveness and investment.
How Success Is Measured
The Regional Marketing Manager – MEA will be successful in this role by delivering measurable business impact across the following areas:
On-time and on-budget execution of regional marketing programs
Consistent achievement of lead generation and pipeline KPIs
Strong internal stakeholder satisfaction and positive customer engagement feedback
What You Bring
Bachelor’s degree in marketing, Communications, Business, or a related field
Several years of experience in regional, field, or demand marketing within a B2B environment.
Proven track record in technology, digital solutions, software, or energy-related industries.
Strong project management skills with the ability to manage multiple priorities in a matrix organization.
Commercial mindset with the ability to translate strategy into execution.
Creative, proactive, and comfortable navigating ambiguity.
Fluency in English is required; Arabic and/or French is a strong advantage.
What We Offer You
Hybrid working model with 2–3 days of mobile work per week as a global standard
A diverse, inclusive, and collaborative culture
Strong opportunities for professional growth and continuous learning
The chance to contribute directly to the energy transition and digitalization of power grids
An environment where you can bring your whole self to work and create meaningful impact
DETAILS TO REGISTER FOR THIS JOB:
Send your updated ATS-compliant CV:https://jobs.siemens.com/en_US/externaljobs/JobDetail/493875?source=Indeed
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