Manager - Digital Marketing, Abu Dhabi, UAE

This job is OPEN to APPLY for ALL Nationalities, unless otherwise specified.


Job DescriptionAldar Education is currently seeking a Manager - Digital Marketing. The Manager - Digital Marketing is responsible for setting and delivering Aldar Education’s digital marketing strategy across the full quality lead generation and enrolment funnel. The role owns digital performance end-to-end, ensuring high-quality lead generation, strong website performance, and measurable ROI. The role leads digital agency partners, maximises campaign output, and drives effective utilisation of Salesforce Marketing Cloud (SFMC) to support engagement, conversion, and enrolment objectives across the portfolio.
Aldar Education is the leading education group in Abu Dhabi. We provide inclusive and innovative learning that inspires and empowers communities. Aldar Education aims to be your employer of choice. We educate over 34,000 students across our group of owned and managed schools in Abu Dhabi and Al Ain, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders and employees across the group.
Working collaboratively, our purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education. 
We are a “Great Place To Work” and currently employ over 1,400 teachers to deliver the English National Curriculum, the highly regarded American Massachusetts State Curriculum, and the prestigious International Baccalaureate Diploma Programme, all with an international dimension.
This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi’s leading school group.
ResponsibilitiesMain Duties
Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectivesAct as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platformsLead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on-ground environmentsLead, manage, and develop a team of Creative Officers supporting school-level and HQ-led initiativesLead the localisation, adaptation, and rollout of HQ-led brand identities, creative frameworks, and campaigns across schoolsEnsure creative strategy and execution are informed by research, insights, and performance dataDrive creative excellence, governance, and continuous improvement across all assigned activitySpecific Duties
Develop and evolve brand visual identities, sub-brands, and creative systems grounded in research, insight, and dataOwn and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoptionLead creative ideation, concept development, and storytelling across campaigns, launches, and key initiativesOversee video development, motion graphics, animation, and multimedia storytelling across platformsLead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teamsOversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environmentsTranslate HQ-led creative frameworks and campaigns into effective, high-quality school-level executionsProvide creative direction, quality control, and performance feedback to Creative OfficersBrief, manage, and quality-control external creative agencies and production partners as requiredPartner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignmentSupport creative delivery for open days, enrolment campaigns, launches, and key school milestonesIdentify opportunities to elevate creative quality, storytelling, and innovation across schools and platformsQualificationsMinimum Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related disciplineProfessional certifications in Google, Meta, Salesforce, or related digital platforms are desirable 
Minimum Experience 
7–10+ years’ experience in digital marketing, performance marketing, or growth roles with strategic ownershipProven experience developing, owning, and delivering digital marketing strategies aligned to business and enrolment objectivesStrong track record of leading and managing digital and performance agencies, with clear accountability for resultsDemonstrated experience owning end-to-end lead generation and conversion strategy, with a focus on lead quality and ROIExtensive experience managing and optimising websites, landing pages, and CRO programmesAdvanced experience working with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud, at scaleExperience operating in complex, multi-brand or portfolio environments with multiple stakeholders and prioritiesExperience in education, real estate, or similarly high-consideration, high-value, lead-driven industries is strongly preferredEx-Performance marketing at an agency is strongly preferred  
Job Specific Knowledge & Skill
Excellent English language skills, written and oralWork in a highly collaborative and effective manner, both independently and in cross-functional teamsVery good at establishing professional relationships within and across companiesAbility to roll up sleeves and get things done through taking calculated risks and experimenting with new solutionsAttention to detail with diligent follow-up, and able to execute in a timely mannerSkilled in multitasking and handling pressureOrganizational ability, of self and othersCapable of influencing people and talented in networking with cultural sensitivityGreat interpersonal skillsAbility to think strategicallyCommercial acumenStrong strategic and hands-on expertise across paid digital channels (Google, Meta, LinkedIn, YouTube, programmatic)Strong understanding of full-funnel digital strategy, attribution, and performance measurementAdvanced working knowledge of website analytics, and dashboard reporting (GA4 or equivalent)Advanced understanding of Salesforce Marketing Cloud (SFMC), including journeys, segmentation, and automationAbility to develop a strategy and translate it into actionable execution plansStrong agency, stakeholder, and project management skillsCommercially minded with a strong focus on ROI, efficiency, and lead qualityHighly organised, analytical, and performance-driven

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We support the Far-Sighted, Growth-Oriented Vision announced by the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.


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SOCIAL INITIATIVE:

We publish job vacancies on this Job Portal (https://www.dubai-jobs.me) and our Whatsapp groups (www.dubai-forever.com/whatsapp-jobs.html) for the benefit of job-seekers.


It is to help people who are searching for jobs from across the world.


This is a Social Initiative from our team @ dubai-forever.com, so please help us in this Noble Task by Forwarding these jobs within your Network.


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