About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About The Role
To plan and ensure execution of marketing campaigns, promotions and events for the allocated Business Portfolio (BP), in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines
What You’ll Be Doing
• Assist the Division Marketing manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager
• Map competitors‘ activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy
• Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same
• Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business
• Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities
• Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity ,etc as required
• Ensure accurate maintenance of the archiving system for all executed elements in the marketing calendar
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction
• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market
• Responsible for bringing cohesion to marketing process and campaign reporting across cross functional teams in marketing ,ensuring implementation as per agreement with Brand Partners
• Create, update and maintain the marketing calendar for all promotional initiatives
• Plan and implement the marketing, promotional plans and campaigns for the BP in close coordination
People Management Roles and Responsibilities
• Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
About You
• Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications
Years of Experience
• 7 to 10 of marketing experience, with atleast 2 years in a managerial role working with/for brand conscious organizations in a relevant retail industry
Knowledge and Skills
• Must have a good command of English. Arabic language skills would be an advantage
• Should be able to communicate effectively and have excellent negotiation skills
• Should be able to lead and motivate teams
• Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel
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