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Head of Data, Analytics and CRM, UAE - 0000JI9D
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Role Overview:
Reporting into the EMEA Regional Head of WPB Data, Analytics and CRM, this is the key analytics leadership position supporting the successful, development and industrial implementations of the analytics function for UAE. The role holder is accountable for developing the data, analytics, and CRM function into a source of sustainable competitive advantage and will be accountable for the return on WPB’s investment in analytics for UAE.
The role holder will be accountable for all aspects of the analytics function within UAE. He/she will be responsible for driving best practices in analytics, developing, and implementing an UAE analytics roadmap that is aligned with country business priorities and the global roadmap, leading, and coordinating the development and deployment of new analytical capabilities as well as growing the analytical talent pool and influencing the use of analytics with business partners.
The role holder will generate business profitability and grow market share by supporting WPBs strategies with best practice and industrial implementation of analytical enablers, maximize business opportunities and increase the value of customer relationships via the development of standardized customer segmentation models, CLCM and CRM strategies for each WPB business according to the characteristics and needs of the market.
This role is a leadership role with people management responsibilities. The role holder has an integral role in the Analytics Coe leadership team representing UAE in EMEA and help to shape and drive the overall Coe agenda working with the Group stakeholders from Analytics and wider WPB teams.
Principal Accountabilities:
· Responsible for developing a best practice Analytics Coe capability for UAE.
· Model ownership of all UAE AI/ML models.
· Business translator of all analytics needs of WPB business.
· Responsible for UAE data migration to cloud.
· Responsible for managing the suite of reports and overseeing the automation of the reports, and the development of the self-serve dashboards.
· Responsible from delivery of the incremental revenue targets from centrally generated leads .
· Industrial implementation of standardized analytical enablers to support acquisition, cross sell, upsell, retention and win-back programs for WPB to drive a significant uplift in revenue.
· Accountable for the design of analytic strategies, aligned to Regional/Global defined approaches.
· Working with Product Heads to optimize customer contact offer opportunities, deliver campaigns.
· Responsible for the establishment of common KPIs and measurement across marketing campaigns and offer trigger engines and CLCM strategies.
Requirements
To be successful in the role, you should meet the following requirements:
· University Degree is a must for UAE visa.
· 8-10 years of data and analytics experience. Must possess in-depth knowledge of banking products and services.
· Must possess both breadth and depth of skills in business analytics across multiple banking products. Have solid knowledge in customer segmentation, model building, portfolio performance analyses, campaign management and data mining.
· Excellent problem solving and analytic sills, excellent leadership and management skills, strong communication skills and able to drive change through persuasion and influencing skills.
for further details and application information please visit our careers site, searching under reference number 0000JI9D.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hong Kong and Shanghai Banking Corporation Limited.
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