Marketing Lead MENA, Dubai, UAE

This job is OPEN to APPLY for ALL Nationalities, unless otherwise specified.

Job Description Summary: PTC Therapeutics is a global commercial biopharmaceutical company. For over 25 years our team has been deeply committed to a unified purpose: Extending life’s moments for children and adults living with a rare disease.
The Marketing Lead is a pivotal role within the Regional team, directly reporting to the Head of Region. The incumbent is responsible for spearheading all marketing activities related to the launch and growth of a new product for Phenylketonuria (PKU) as well as activities around other relevant products in the Region. This is a hands-on, individual contributor role without direct subordinates, requiring strategic oversight and operational execution to ensure a successful product launch and sustained market presence.
The Marketing Lead collaborates closely with internal cross-functional teams and external stakeholders, including healthcare professionals (HCPs), patient organizations, and vendors, to develop and implement effective brand strategies. The role plays a key part in delivering innovative solutions, ensuring alignment with global and regional strategies, and driving exceptional patient and market outcomes.Job Description:Responsibilities of the role include: 
Strategic Brand Leadership
Develop and execute the comprehensive brand plan, including forecasting, strategic positioning, and tactical planning.Adapt global strategies to the MENA markets, especially in GCC, ensuring alignment with local regulations and market needs.Lead launch readiness activities to ensure the new product’s successful introduction to the market, including pre-launch planning, stakeholder engagement, and preparation of all necessary marketing resources.Implement and manage multichannel marketing activities, including websites, digital platforms, and social media channelsIdentify key success factors and potential risks associated with the launch and develop mitigation strategies.Operational Execution
Create marketing materials, including main brochures, detail aids, patient leaflets, and explanatory meeting slides.Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.Ensure the organization is fully prepared for the launch, including cross-functional coordination and alignment with commercial, regulatory, and medical teams.Stakeholder Engagement
Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders to ensure robust support for the brand.Represent the product and the company at industry events, congresses, and meetings.Cross-functional Collaboration
Collaborate with internal PTC teams both within MENA and globally, including Medical Affairs, Regulatory, and Commercial, to align marketing activities with broader organizational goals.Ensure compliance with local regulations and company guidelines when developing and executing marketing initiatives.Additional Responsibilities
Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.Perform other tasks and assignments as directed by management.Requirements for the role include: 
Bachelor’s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.Minimum 5 years of successful marketing experience, including hands-on involvement in the launch of a new product (not limited to additional indications or dosage forms).Experience in rare diseases is an advantage.Successful experience in other functions within pharmaceuticals, e.g. Sales, is a plus.Proven expertise in brand planning, forecasting, and tactical marketing execution.Hands-on experience creating marketing materials and managing congress activities.Demonstrated success in developing and managing patient support programs is a plus.Strong project management and organizational skills, with the ability to manage multiple priorities.Excellent communication and presentation skills, with fluency in English and Arabic.Strong analytical skills to interpret market data and translate insights into actionable strategies.Passionate and innovative, with a willingness to take calculated risks and explore new approaches.Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.Up to 30% travel, including national and occasional international travel, to attend congresses, meet with stakeholders, and execute marketing initiatives.

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https://ptcbio.wd5.myworkdayjobs.com/en-US/PTC_Careers/job/Dubai-Science-Park/Marketing-Lead-MENA_R3673



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