Who are we?
We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 82 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 140 countries.
Join us on our mission to: Create the beauty that moves the world.
You will:
In your role, you will be expected to understand business challenges and build data products/statistical modelling solutions to tackle them. You will have a critical role working with our stakeholders to make recommendations to the business.
• Develop and execute the strategic roadmap for digital across the Middle East
• Author overall digital strategy for L’Oréal Professional Products Division, taking into account our full brand proposition, group digital guidelines and best practice; including but not limited to CRM, social media & content and brilliant basics (search, display, video and retargeting)
• Ensure excellence in execution of digital brilliant basics across SEM, Display, Video, Retargeting, social and SEO strategy
• From the data, draw strategic insights that inform digital strategy, measure digital activity performance and ROI, and course correct the plan where necessary
• Coach and develop a high performing team
• Manage processes to ensure that the team is as effective as possible to meet business goals
• Support the team to ensure that they can communicate effectively throughout the organisation both locally and at Group level
• Work closely with Group/Zone Digital to influence global decisions to Middle East favour
• Leadership of digital media planning, evaluation and auditing & social and content strategy and planning
• Key manager of the media agency, authoring overall annual digital media strategy to reach key audience through variety of digital media channels.
• Overall control of the digital media plan ensuring that key booking dates are met, supporting the brand/eCom teams to deliver campaigns on time and driving full value out of our media.
• Setting KPI’s for media and social agency that ensures they are continually driven to achieve and exceed these targets while maintaining ROI and management of the media agency to produce meaningful post campaign analysis.
• Build effective working relationships with stakeholders in Group/Zone to ensure alignment on plans.
• Monitor future digital trends and relevance to the Middle East market goals. In particular, stay abreast of innovation in the digital spaces that have business relevance to PPD and suggest experimentation where significant potential for incremental profit may exist
• Provide strategic insights that inform digital strategy, measure digital activity performance and ROI, and course correct the plan where necessary
• Oversee data segmentation strategy that drives retention, advocacy and cross-sell.
• Assist the team in improving consumer data, targeting, ROI, optimisation and measurement.
• Update Line Manager and Group with relevant digital reporting and analysis to inform forward strategy monthly
You have:
• Bachelor or above degree in Marketing or Business
• Demonstrated ability to define Digital strategies, including how they relate to the achievement of business goals, and to lead implementation projects across complex organisations
• Understanding of technical concepts and interest in future digital trends and how they translate into meaningful commercial opportunities
• Ability to influence at all levels
• Ability to plan and deliver strategic initiatives
• Excellent leadership skills – demonstrated ability to manage and mentor a high performing team of digital professionals
• Capacity to multi-task in a fast-paced environment
• Demonstrated ability to work independently and to build collaborative working relationships with senior members of the business
• Agility, adaptability and strong problem-solving skills
• Development of strategies and campaigns across ; Social Media, Programmatic Display, PPC, Video, Retargeting, Google Shopping, SEO, CRM, Digital Analytics, CMS/Web, mobile and e-Commerce
• Proven experience in delivering impactful digital marketing campaigns
• Strong knowledge of Performance Media
• Experience in Beauty, FMCG or technology based industries is highly advantageous
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