Job Summary:
A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.
Key Responsibilities:
Develop and implement marketing strategies aligned with business goals and brand positioning
Plan and execute product launches, promotions, and seasonal campaigns
Manage brand identity across all channels (digital, print, in-store, packaging, events)
Oversee digital marketing efforts including social media, content, email, and paid advertising
Conduct market research to analyze consumer behavior, trends, and competitor activity
Collaborate with sales, operations, and product development teams
Manage marketing budgets and track ROI of campaigns
Coordinate with agencies, designers, influencers, and media partners
Ensure compliance with food labeling, advertising, and regulatory standards
Monitor performance metrics and prepare marketing reports for management
Qualifications
**Required Skills & Competencies:**
Proven expertise in developing and executing marketing strategies that drive brand awareness and customer engagement
Advanced proficiency in social media management and content creation across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Strong analytical skills with the ability to interpret data, track KPIs, and translate insights into actionable recommendations
Excellent written and verbal communication skills with the ability to craft compelling brand narratives and messaging
Demonstrated experience in PR, media relations, and press coordination
Proficiency in marketing automation tools, CRM systems, and analytics platforms
Project management and event coordination experience with strong organizational abilities
Budget management and financial acumen with experience in resource allocation and ROI analysis
Creative problem-solving skills with the ability to think innovatively and adapt to changing market conditions
**Required Experience:**
Minimum 3-5 years of professional marketing management experience in a corporate environment
Proven track record of successfully developing and launching marketing campaigns
Experience building and maintaining relationships with media, influencers, and external stakeholders
Demonstrated success in event planning, coordination, and execution
**Preferred Skills & Experience:**
Experience in the hospitality, retail, or consumer-facing industry
Familiarity with the Saudi Arabian market and local business practices
Proficiency in graphic design tools or video editing software
Experience with market research methodologies and competitive analysis
Knowledge of digital marketing trends and emerging technologies
Multilingual capabilities (Arabic language skills are a plus)
**Personal Attributes:**
You thrive in collaborative environments and excel at cross-functional teamwork
You demonstrate exceptional attention to detail and organizational excellence
You maintain transparency and integrity in all professional interactions
You approach challenges with resilience and a solutions-oriented mindset
You're passionate about customer-focused marketing and creating meaningful brand experiences
You take ownership of your work, learn from feedback, and continuously seek improvement
You bring enthusiasm, positivity, and approachability to every interaction with colleagues and stakeholders
You're a strategic thinker with a visionary approach to brand development and market positioning
DETAILS TO REGISTER FOR THIS JOB:
Send your updated ATS-compliant CV:https://careers.accor.com/global/en/job/marketing-manager-saudis-only-in-sofitel-shahd-al-madinah-madinah-saudi-arabia-jid-88535
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