Marketing Data Science & Customer Analytics - Manager
Location: Dubai, United Arab Emirates
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Accenture Song:
Over the past several years we’ve seen major advances in the world, and much of it owes to digital technology. However, people continue to experience challenges and complexity every day. People deserve better. At Accenture Song, our mission is to not only make every experience people have with our clients meaningful and productive, but also to help improve daily life.
Our team – our Accenture Song family – is designed from the ground-up to envision and create experiences that are not just better than what came before, but the best and most transformational on the planet.
Our culture is casual and fun, with best of both worlds – agency and consulting, with an emphasis on innovation, creativity and freedom to experiment. We put a strong emphasis on mentoring, enablement of growth and learning.
Our colleagues from more than 30 countries act as an interconnected team that exchanges across country borders to ensure maximum efficiency and quality of delivery.
Responsibilities/Authorities :
We helping clients orchestrate, optimize, and scale their marketing efforts by driving a data driven customer centric experience.
What you will do
As a Marketing Data Scientist and Customer Analytics Expert in the Experience Intelligence team, you will consult businesses in customer analytics with the ultimate objective to enhance customer experiences and drive revenue growth. You’ll be supporting the transformation to a digital world and an improved life standard through personalized solutions by working on the full Data Science cycle.
Understanding the business requirements, focusing on improving data led customer experience and engagement
Managing teams and experience with working with large sets of referential and transactional data on standard or open data sources.
Understanding and experience in applying statistical techniques to extract customer behavioral insights
Constructing quantified actionable steps through the insights
Communicating on the value of these insights to business
Proposing predictive analytical solutions to address correct personalized communication with the customer
Hands-on delivery of Predictive and machine learning models and solutions.
As part of our practice, you will join our Intelligence team and join a worldwide network of smart and driven colleagues experienced in leading statistical tools, methods, and applications
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Qualifications
Who are we looking for?
9-12 years of relevant analytics experience in the data led marketing practice preferably in Airline Industry, or prior consulting experience for airlines
Experience working in the consulting sector in a senior management role focused on Talent, Workforce Planning and Learning and Development.
A real passion for leading workforce planning and learning programs and a very strong understanding of the skills, skills disruption, adult learning, and technologies.
Experience in Google Suite, CRO Loyalty Analytics, Call Intent, and Segmentation in the airline industry is highly preferred
Demonstrated ability to develop solutions, innovative ideas for prospective clients as part of business development activities, including gathering requirements and designing solutions to address their needs.
Experience in at responding to RFPs and RFQs for large programs and leading the programs end to end.
Deep understanding of learning trends and learning technologies in the Airline industry; Experience with airline passenger data and use case generation
Experience building new capabilities in organizations, preferably in digital technologies and analytics
Excellent written and verbal communication skills, interpersonal, listening and negotiation skills.
Strong ability to manage multiple projects simultaneously.
Experience in working in fast-paced client environments.
Strong commercial acumen.
Hands-on business experience in marketing analytics projects across industry environments, having developed the ability to articulate strategic recommendations based on data analysis.
Hands-on experience with the following software is preferred:
Statistics: R, SAS, Python
Data management: SQL, Hadoop.
Business: Microsoft Office,
Digital Analytics: Google Analytics/Firebase, Adobe Analytics
Hands-on experience with at least several of the following statistical techniques/ fields: Segmentation, Propensity Modelling, Machine Learning, Time Series Modelling, Multivariate Analysis, Customer Lifetime Value, Pricing Analytics, Web Analytics.
Fluency in Arabic is a plus
Why join us?
We offer a transparent, fast paced approach career progression, with a focus on your strengths and continuous coaching from senior colleagues
You will benefit from working alongside Accenture experts who are solving some of the biggest industry challenges with innovative thinking and pioneering tools
Flexible work arrangements and a range of benefits including competitive rewards
You will have access to state-of-the-art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends
You will also have opportunities to make a difference to the communities in which we work and live
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