We need an Assistant - Marketing,
lanning & Budgeting ·
- upport in monitoring the spends of the annual marketing budget ·
- upport in maintaining budget controls on the assigned marketing budget ·
- onduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively. ·
- ssist the Regional Manager - Territory Marketing in planning the Marketing Calendar ·
- ssist in implementing all planned thematic and tactical activities in adherence to the Marketing Calendar
M
arketing Execution ·
- upport in building and enhancing the brand Image of the concepts in line with its objectives ·
- anage advertising creatives for the territory ensuring brand image is kept consistent within Middle East requirements. Creatives include online, social media, magazine and newspaper adverts, billboard images, radio scripts and SMS. ·
- anage all in-store creatives including generic, seasonal, promotional and sale POS ·
- ork alongside the Marketing Manager to approve all Media plans and buying for both brand and tactical campaigns for Ads, outdoor and radio ·
- ork closely with the Graphic Designer in managing the entire window process - sourcing suppliers and samples, completing allocations for all stores across territory ·
- ssist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc ·
- ollate competitive research on window schemes, season launches, sales, promotions and offers ·
- elp review the effectiveness of advertisement promotions and take corrective actions ·
- anage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers ·
- upport in recommending store promotions in consultation with Retail Operations/ Concept Marketing ·
- nsure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits ·
- repare the LPOs (job orders) for the same and maintaining a monthly update to the 'spend vs. budget
M
arket Research ·
- artner with Corporate / Concept Marketing for periodic market research to study the customer profile / preferences and buying patterns ·
- artner with Corporate / Concept Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign
O
ther Marketing Activities
S
hukran Loyalty Program – generate reports & dashboards (Analytical Mindset required) ·
- oordinate with other outside agencies in consultation with Concept marketing for order placements and printing needs, shopping bags, stickers. flyers, and other sales material ·
- upport in managing Cross Promotion & Tie ups (i.e. Banks, Airline) ·
- oordinate with Public relation agencies for PR and media coverage in consultation with Regional Marketing Manager ·
- aintain, update website and coordinate with technical agency for the same ·
- elp manage the loyalty program/privilege clubs and recommend strategies to ensure increase in the perception level of the program ·
- egular updates on brand marketing to the concept marketing team
O
ur journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure. O
ver the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. W
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NOTE: ATS-compliant CV is MANDATORY!
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