We need a Brand Manager – Fashion,
Duties & Responsibilities
Lead the brand vision and strategy across fashion collections and seasonal campaigns.
Monitor competitor activities and market trends to adjust brand positioning.
Oversee photoshoots, campaign concepts, influencer partnerships, and style guides.
Coordinate with product development and merchandising teams to ensure brand alignment.
Ensure consistent visual identity and messaging across digital, retail, and print channels.
Track brand health metrics and customer perception using market research.
Work with media planners and creative teams to launch impactful marketing content.
Present brand performance insights and new ideas to senior leadership.
Maintain strong collaboration with designers and stylists for trend relevance.
Manage external agencies and creative vendors to execute brand initiatives.
Innovate with new branding formats and touchpoints to boost brand engagement.
Job Profile
Bachelor’s degree in Marketing, Fashion Business, or a related field.
4+ years of experience in brand management within fashion or lifestyle industries.
Strong creative vision with commercial awareness.
Proficiency in brand storytelling and campaign management.
Excellent leadership and communication skills.
Hands-on experience with market research and analytics tools.
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