Senior Brand Marketing Manager- Pepsico, Riyadh, KSA
Job Description
PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.
Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Winning with Purpose; pushing to be best and fully committed to the people we share the planet with.
Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this iconic multinational? Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.
Job Purpose:
The Senior Brand Manager will play a critical role in developing and fully executing the Annual Operating Plan (AOP) for his/her brands.
The role will also require key involvement in developing strategy for each of the assigned brands.
The person handling the role needs to have the seniority and ability to work with and influence key stakeholders (including those who will be more senior in level) by being consumer centric.
Ultimately, the Senior Brand Manager will play a pivotal role in delivering on his/her brands’ business and consumer KPIs: Volume, NR, Transactions, Share, and Brand Health metrices.
Principal Accountabilities:
Delivering business KPIs (Volume, NR, Transactions, Share, Penetration) and brand metrics (equity, preference share, category relevance, situational saliency, distinction).
Ensure strong understanding (from a consumer lens and business lens) of each of the assigned brands, along with the levers of growth. Use this knowledge in developing end-to-end AOP and fully executing the AOP in a timely manner.
Develop Research Briefs, Attend Consumer Research Fieldwork Sessions, Extrapolate key learnings from Research Studies and Devise necessary actions.
Develop holistic creative briefs anchored in consumer centricity and fully following the Total Connections Planning (TCP) framework. Partner with agencies to translate briefs into groundbreaking consumer communication & engagement assets (ATL and BTL).
Conduct sales performance analysis and business review of assigned brands, identify opportunities and work with cross-functionally to develop and execute actions.
Monitor competition activities and work cross-functionally to develop necessary counteractions.
Lead and work closely with Commercialization, Supply Chain, and R&D to ensure timely launch of innovations.
Work closely with Sector Category Team to further strengthen brand programs and to ensure they are as per brand guidelines. Additionally, seek global learnings for potential lift & adapt opportunities.
Own Monthly updates – project status, program modifications, budget tracking, and other timely information to facilitate effective decision making.
Manage contractual process with suppliers starting from finalizing deal to satisfying required approvals from finance, tax and legal.
Manage A&M spending in-line with AOP, through budgeting and monthly tracking.
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Qualifications/Requirements
8-9 years of experience in Marketing
Strategic thinking
Strong analytical skills – ability to interpret complex data and translate them into useful and actionable information
Critical thinker
Consumer centric
Excellent interpersonal skills with ability to communicate, negotiate effectively, and influence across all levels and all functions of the organization with the use of consumer centric data
Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, and external partners
Excellent leadership skills to be able to lead internal and external stakeholders on key projects
Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders
Agility / Speed-of-Execution
The need for strong resilience in driving perfect execution of brand programs
Fluent in English, and preferably in Arabic also
Apply Here:
https://www.pepsicojobs.com/main/jobs/253852BR?lang=en-sa
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