We need a Ferrari Brand Manager (Automotive),
Job Overview
Develop an integrated Dealer Sales & Marketing Plan, capitalizes on business contribution across Sales, Marketing, After-Sales in order to support the strategic plan, to achieve established targets and to ensure the brand is represented at the highest level in every customer touch point.
Responsibilities
- Review, monitor, and react to the monthly KPI of sales and marketing and take full Ferrari P&L responsibility and ownership across new and used car businesses.
- Ensuring all dealer and manufacturer communications are disclosed and briefed to the Sales, Marketing and After-sales.
- Identify and evaluate market potential for growing the new and pre-owned car business (all models).
- Be the Brand ambassador and the market expert with knowledge of all key data indicators related to the automotive luxury sector, brand competitors and economy.
- Ensure showroom standards and processes are respected at all times.
- Be responsible for deploying all sales tools in full working condition and supervise the successful application of tools for the sales and marketing area.
- Together with Sales Manager, develop sales plan and budget operation.
- Drive understanding of Dealer Composite Program within all departments.
- Coordinate, manage and solve customer complaints.
- Together with the Marketing Manager develop annual dealer marketing plans and identify affinity partners according to the market needs and brand objectives.
- Develop expert knowledge of the customer database to identify and be able to segment it for marketing events, special projects and opinion leaders.
- Forge new affinity partnerships and establish co-marketing events with leading luxury partners in other complimentary business sectors.
- Oversee digital marketing tactics and strategies as outlined in Marketing CC Manager tab.
- Developing the sales plan and budget, sharing them with the General Manager.
- Define F&I specific plans to support the business.
- Manage the waiting list.
- Coordinate with the sales, after sales and marketing team the successful achievement of brand sales and marketing objectives.
- Evaluate & reward performances of sales and marketing teams with Sales Manager and Marketing Manager in coordination with General Manager.
- Coordinate through regular meetings (at least monthly) the information and communication flow between Sales, Marketing and After-sales team to capitalize on all.
- Coordinate the brief daily meeting with sales - marketing and receptionist.
- Manage the communication flow between Ferrari and dealership team.
- Connect new; Pre-owned and Marketing departments together and ensure all are aligned to the same vision.
- Manage motivation in particular of Sales staff to achieve defined objectives.
- Manage bonus, resignations, new hiring and training for sales force and marketing team.
- Develop Sales & marketing Staff provide guidance, tutorship and training.
- Ensure the respect of the training program (as per DOS requirements) and develop specific programs based on staff's needs
Qualifications
- 7 -10 years of experience in automotive and/or luxury brand, 5 years in Ferrari.
- Languages: English; Local Language; Italian is appreciated
- University degree and established education coherent with local expectations.
- Local environment provenance and knowledge. Deep knowledge of the local Market, of the local culture and of the customer behaviour.
Benefits
- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
- Dynamic work environment within a leading luxury brand.
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https://jobs.qureos.com/jobs/5606601-ferrari-brand-manager-automotive-alzayani-investments?ittk=YYNWOSL6TU
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