Main Duties and Responsibilities:
Product marketing & management works includes one or more of the following areas:
Conducting research to define targeted customer segments and determine the key values that drive buying behavior.
Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics.
Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials.
Product/brand management/P&L/Revenue Accountability.
Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch.
Managing the product/brand P&L eg. budgeting expenditure, profitability, ROI, etc.
Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
Understand and shares Offer Strategy with the Business Unit to adapt and execute it locally.
Master the Offer knowledge and the Offer environment.
Support Sales Offer Strategy execution.
Qualifications:
Education preferred: Bachelor’s or Master’s of Electrical Engineering.
Minimum 8 years of relevant experience.
Strong communication and leadership skills, as well as negotiation and influencing skills in a multicultural environment.
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