We need a Marketing Specialist,
Job Information
Date Opened
07/07/2025
Job Type
Full time
Industry
Fashion
Work Experience
3+ years of professional experience in fashion or retail marketing, with a proven record of leading successful campaigns.
City
Muscat
State/Province
Masqat
Country
Sultanate of Oman
Zip/Postal Code
0000
Role Summary:
We are looking for a results-driven and innovative Marketing Specialist to lead the
conceptualization and delivery of targeted marketing initiatives across our retail and fashion
product portfolio. This role requires a deep understanding of consumer behavior, brand strategy,
and creative execution, particularly in the context of traditional clothing and textile markets. The
ideal candidate is a strategic thinker with a strong visual sense and the ability to translate
business goals into impactful campaigns.
Key Responsibilities:
Develop and execute integrated marketing strategies that drive brand awareness,
customer engagement, and sales growth for products including dishdashas, textiles, and
uniforms.
- Lead the creation of marketing collateral including seasonal lookbooks, product catalogs,
POS materials, digital assets, and promotional videos.
- Conduct market research and analyze consumer insights to refine campaign direction and
messaging.
- Manage and enhance the brand’s digital presence, including social media platforms,
email campaigns, and website content.
- Coordinate fashion photography, visual merchandising, and event-based activations
aligned with brand identity.
- Collaborate with cross-functional teams to ensure consistency in branding and
promotional execution.
- Track campaign performance, analyze KPIs, and prepare detailed reports for senior
management review.
Requirements
Qualifications & Requirements:
- Bachelor’s degree in marketing, Fashion Communication, Business, or a related
discipline.
- At least 3 years of professional experience in fashion or retail marketing, with a proven
record of leading successful campaigns.
- Advanced proficiency in graphic design and content creation tools (Adobe Illustrator,
InDesign, Photoshop, Canva, etc.).
- Familiarity with digital advertising platforms, SEO, social media marketing, and
analytics tools.
- Strong storytelling ability and understanding of luxury and traditional fashion aesthetics.
- Excellent written and verbal communication skills in English; Arabic
- Exceptional project management and interpersonal skills.
DETAILS TO REGISTER FOR THIS JOB:
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https://jobs.gu-recruitment.com/jobs/Careers/717317000012926594/Marketing-Specialist?source=CareerSiteNOTE: Apply to this job with an ATS-friendly CV!
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