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Marketing Specialist
As a seasoned marketing executive within the Asia and Emerging Markets Marketing Team, you will collaborate closely with local sales teams, key stakeholders, and regional marketing specialists to ensure top-notch marketing coverage for demand generation, pipeline influence, and account-based marketing initiatives in the Middle East region. Your contributions will be instrumental in driving our marketing efforts and bolstering our presence in the Middle East market.
Reporting to the Senior Marketing Manager, you will drive marketing plans aligned with local market opportunities, manage seamless execution, and have a significant impact on Thomson Reuters success.
About the Role
In this opportunity as Marketing Specialist, you will:
Collaborate with the marketing team to develop and implement marketing plans and campaigns tailored to the legal sector, with a focus on promoting our legal solutions.
Execute campaigns across all marketing channels, including social media, email newsletters, blogs, events, webinars and website updates, to generate leads and nurture relationships with legal professionals and organizations.
Coordinate the production of marketing materials, such as case studies, whitepapers, and webinars, to demonstrate the value of our products/services to potential clients.
Analyze data to help shape future marketing strategies and conduct market research and analysis to identify trends, competitor activities, and new opportunities for growth, providing insights to inform marketing decisions.
Collaborate closely with internal teams such as sales, product development, and customer success teams to ensure alignment of marketing efforts with business objectives and customer needs.
Assist with administrative tasks, such as budget tracking, vendor management, and invoice processing, to support the smooth operation of the marketing team.
Stay informed about legal industry developments, regulatory changes, and emerging technologies, leveraging knowledge to create relevant and impactful marketing content and campaigns.
About You
You're a fit for the role of Marketing Specialist if your background includes:
Bachelor's degree in Marketing, Communications, or related field; 2B software and content solutions is preferred or experience in the legal industry.
Minimum 3+years managing events with significant digital marketing experience in the above, driving uplift in demand and positive customer experience essential.
Familiarity with the MENA (Middle East and North Africa) legal market landscape and cultural nuances is advantageous.
Proficiency in digital marketing tools and reporting platforms, including social media management, email marketing, content management systems, and analytics tools (Eloqua, Salesforce, Workfront, Adobe Analytics, Tableau, Power BI)
A track record in building a successful campaigns and events
Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches to marketing within the legal technology space.
Team player with strong collaboration skills, able to work effectively with cross-functional teams and stakeholders to achieve common goals.
Fluent in English, Arabic proficiency preferred
What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
#LI-KL1
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
DETAILS TO REGISTER FOR THIS JOB:
NOTE: ATS-compliant CV is MANDATORY!
https://careers.thomsonreuters.com/us/en/job/THTTRUUSJREQ176434EXTERNALENUS/Marketing-Specialist?utm_source=indeed&utm_medium=phenom-feedsNOTE: ATS-compliant CV is MANDATORY!
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