JOB PURPOSE
Support the Lead Brand Marketing Manager on the development, ideation, strategic thinking and delivery of key projects and brand initiatives to build engaging campaigns & experiences for our Fine Jewellery & Luxury Home customer and target audiences.
FUNCTIONAL ROLES AND RESPONSIBILITIES
- Build monthly calendar for Marketing and ensure they are aligned with content calendars and business priorities
- Lead ideation on monthly activities and creative storytelling in coordination with internal departments (content, social, creative…) ensuring consistency across platforms
- Recommend creative and cost-effective marketing activities and source events/sponsorships to consider partnering with to build brand awareness across key markets
- Manage brand marketing spend ensuring all activities are within budget making savings where possible
- Be the expert on market trends and share findings internally to leverage across campaigns
- Drive branding activities in line with buying team priorities
- Develop partnerships with key brands to drive on-site traffic and differentiation from competition
- Sign off artwork ensuring brand tone of voice and image is maintained
- Drive media campaigns alongside digital marketing team, ensuring trackable KPIs and brand building activations
- Support head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plan to increase customer acquisition, retention, and satisfaction.
- Liaise with internal & marketplace teams on GWP selection & tactical promotions
- Build the cross-category/cross-brand customer profile and identify activities to target each segment
- Work closely with social media team on strategy building to drive growth across platforms
- Build brands in partnership with key social platforms (Instagram, YouTube, Snapchat), leading branding activations to grow awareness in the region
- Ensuring delivery of tasks within budget and guidelines
- Oversee Brand Marketing & PR Executive on planning and coordinating events – sponsorships, brand visits, PR activations, VIP events etc.
- Coordinate with the events teams to sign off on venues, F&B & decoration ensuring brand image and perception is maintained
- Negotiate best rates with production & events agencies/ suppliers to optimize costs
- Select and sign off on upcoming events in key markets, securing sponsorships & exposure through partnerships
- Sign off on brand guidelines for events, ensuring brand image is maintained
PEOPLE MANAGEMENT ROLES AND RESPONSIBILITIES
- Guide and motivate teams to enhance performance and produce quality work
JOB REQUIREMENTS
EDUCATION/CERTIFICATION AND CONTINUED EDUCATION
- Bachelor or Master degree in Marketing and Communications
YEARS OF EXPERIENCE
- 3 plus years’ experience in Brand Marketing
KNOWLEDGE AND SKILLS
- Good understanding of the Fine Jewellery and Luxury Home industry
- Extremely strong customer focus – prioritizing customer experience above everything else
- Experience in working with data analysis and segmentation
- Strong analytical skills, including a good command of analytical software / tools
- Strong leadership and communication skills, including being able to lead cross-functional teams to help achieve specific targets / goals
- Ability to handle multiple projects simultaneously in a fast paced environment
- Hands-on with data, with a solid analytical background in areas such as; customer profiling, segmentation & targeting, propensity modelling, data cleansing.
- Strong project management/organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
- Detailed knowledge of marketing and analytics technologies and product development lifecycles
- Strong commercial acumen, preferably with retail and e-commerce experience
- Proactively monitoring the latest trends and making suggestions where necessary
PRIMARY LOCATION
: United Arab Emirates-DubaiORGANIZATION
: Retail G&AJOB POSTING
: Feb 20, 2022, 8:34:56 PM▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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