As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About the Role
To support Al Tayer Insignia’s internal communications strategy across the UAE and GCC region. To contribute to the positive positioning and perception of Al Tayer Insignia through all appropriate and approved communication and engagement channels internally (and externally if required). This role will craft the Al Tayer Insignia identity and employer branding. The Internal Communications Manager will be the internal custodian and advocate of internal communication plans that engage, inform and inspire our employees aligning to our goals and values.
What You’ll Be Doing
· Develop and implement an internal communications strategy aligned to the Al Tayer Insignia mission, values and culture. Ensuring communication is cascaded to the right audience in a consistent and impactful manner.
· Manage internal communication platforms and channels to ensure they remain up-to-date and relevant.
· Provide recommendations for tools and technologies that enhance internal communication effectiveness and ensures employee engagement across stores and head office.
· Support Senior Management in developing internal communication messages and presentations for town-hall meetings, executive updates and other initiatives.
· Collaborate with HR and other departments to communicate on internal events, town halls, workshops, and employee recognition and engagement programs.
· Own the creative and content development for employee communications and the implementation of the internal communication tools and platforms.
· Develop the communication templates for all employee engagement initiatives.
· Create the Al Tayer Insignia brand deck and become the brand custodian (look, feel, tone of voice, templates, etc.)
· Liaise between key departments and HR for updates and notifications of business activities to be communicated within the internal communication plan (launches, store openings, new brands etc)
· Implement CMS tools, social media and digital communications (LinkedIn, Facebook Messenger, Intranet, Newsletter, Corp Website) and engage with all relevant stakeholders to keep these updated.
· Develop content in conjunction with agency support (when required) for all internal communications platforms, including writing, photography, layouts, videography.
· Support internal engagement and stakeholder management and relationship building across the Group.
· Support the HR team in all media relations, PR, crisis, and issue management for Al Tayer Insignia
· Create content for various communication channels, such as intranet, newsletter, emails, presentations, videos and townhalls.
· Take initiative and suggest ways to positively influence the communication functions within Al Tayer Insignia.
· Support the implementation of the communication processes, systems, standards and policies.
· Support the implementation of any transformational change projects.
· Partner with HR & the Talent Acquisition team on content for employee sites such as LinkedIn
About You
Education/Certification and Continued Education
Ideally a Degree in Media or Communications and/or bachelor’s degree from a recognised tertiary institution
Years of Experience:
8-10 years’ work experience in Corporate Communications or similar field, (e.g. Marketing Management, Internal Communications, PR Management) within a large complex multi-national company.
Knowledge and Skills:
· Experience of implementing corporate and internal employee communications plans in complex matrix businesses
· Understanding of the UAE and GCC regions, including cultural sensitives and norms
· Extensive experience of using design tools & systems such as adobe suite, CMS (Contenful), photoshop
· Experience in Graphic design is desirable
· Experience in building employer branding
· Strong communication and comprehensive understanding of Company goals and values and the ability to relay them to employees
· Good interpersonal/relationship-building skills in order to work with various departments.
· Creation of content digital/offline (technical skills working on various creative platforms) aligned to Al Tayer Insignia core values.
· Highly organised, able to balance multiple projects and deadlines, manage multiple stakeholders
· Budget-conscious and assist with the annual budgeting and spend, manage payments and PO’s, invoicing.
· Gravitas and the ability to influence and work with senior stakeholders
· Excellent command of English: writing, speaking, understanding
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