Looking for a place that values your unique talents? Discover Stryker's award-winning culture.
We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.
Job description
The Brand Manager is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
What you will do:
In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL), create annual marketing plan and portfolio roadmap over 3-5 years horizon
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with the Education Manager, identify internal training needs and create relevant content and training programs
Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning and pricing of assigned brands based on market, customer, and competitive insights
Coordinate the HCP academy plans and execute in line with the power brand strategy
What you need
Required:
Bachelor’s degree in Marketing, Engineering, Business Administration or similar field
5+ years in medical devices area, in a product manager or marketing role
Fluent in English
Preferred:
Experience with sports medicine portfolio
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
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https://careers.stryker.com/brand-manager-sports-medicine-eemea/job/61B93538A616ECE426BEFBC0DE2FFD5E?board=22A17BD8-2116-4C6C-A812-584DFCABA83E
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