Philip Morris Management Services (Middle East) Ltd (PMMS is looking for a Brand Engagement & Marketing Executive to join the Brand Marketing Team. In this role you will have the opportunity to contribute to establishing our Smoke-Free products as an experience brand across the GCC markets by delivering locally relevant and engagement moments through tools, events and campaign that will drive brand awareness, consideration, brand building and raise brand meaning resulting in sales and market share growth and a sustained emotional connection with consumers.
Your ‘day to day’
Develop engagement ideas, tools and events for various campaigns and product launches through the year
Oversee the execution of the engagement plan on ground and in events by managing and coordinating with external agencies to bring ideas to life
Integrate brand engagement tools into events and other brand activities to create a cohesive and immersive brand experience.
Lead on content creation for assigned projects through the localization/ transcreation of messages, toolboxes and initiatives designed to amplify and promote events, ensuring maximum reach and impact.
Align on plans and scope with key stakeholders, briefing external or internal agencies and managing project timelines, budget and requirements to ensure quality and timely delivery.
Create detailed, visual, content briefs for assets across different channels (Web, CRM, Social, Paid Media etc.)
Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation
Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes.
Minimum Requirements
You have University degree in Business Administration/Marketing; MBA is a plus
You have 3-5 years of B2C brand marketing experience on the brand side or in a content development role within a creative/ media agency, e-commerce, or social media companies
Digital experience with an omni-channel marketing approach (social media, Web, CRM, Paid Media). Strong understanding of digital platforms & tools is an asset
Strong understanding of and passion for brand marketing and communication
Excellent planning and project management skills, experience working in multi-disciplinary cross-functional project teams
Strong analytical skills, problem solving capabilities and data-driven thinking
Content creation and toolkit development experience is an asset
Fast learner, curious and outward looking
Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
Excellent command of English (both written and spoken). Arabic is an asset.
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