About the job:
- Lead on the day-to-day management of our digital channels, creating inspirational, informative and engaging content
- Write, review, edit and update content for company social media, websites, blogs and marketing materials
- Plan, produce and create of a program of digital content (video and still) to be used across all our digital channels, increasing engagement with our audiences
- Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends
- Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content
- Conduct research to learn more about current industry and company trends, developments and perceptions about the subject matter, and then contextualize your findings into an appropriate online content
- Create designs for any promotional or company material
- Use social media (Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter) to create a community by engaging with consumers, respond to questions or complaints, and to promote company initiatives
- Collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems
- Utilize SEO methods to increase site traffic
- Collaborate with marketing department to get an understanding of short-term and long-term marketing targets and then develop content strategies accordingly
- Suggest new ways to promote company offerings and to reach consumers
- Organize and attend events and functions as and when appropriate
Requirements:
- Excellent written and oral English language skills (Arabic would be an advantage)
- Energy, enthusiasm and proven experience in producing engaging digital content
- Strong creative skills and a keen eye for detail
- Experience of photography and creating/editing images, using packages such as Adobe Photoshop
- Experience of video production, including filming, editing and delivering via channels such as YouTube
- Strong understanding and experience in managing social media channels such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter
- An understanding of SEO best practices
- Demonstrated excellence in writing, proofreading, and editing
- Excellent research, organizational, and time management skills
- The capacity to work independently and collaboratively
- Ability to work efficiently without compromising quality or accuracy
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