The Role:
The Social Media Account Manager is responsible for developing engaging content to enhance the company’s social media presence. This includes keeping social media channels up-to-date and aligned with the brand, as well as crafting high-level plans and social media strategies. This role is fully seconded to the client site based in Abu Dhabi and involves working with sectors such as aviation, cybersecurity, defence, and others.
Primary duties and Responsibilities
Manages company social media content development for channels including Facebook, LinkedIn, Twitter and some other platforms
Engages in social media presence creation on new and emerging social media platforms
Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
Participates in events
Works as part of a team to develop large social media strategies and campaigns
Proposes new ideas and concepts for social media content
Analyses and reports audience information and demographics, and success of existing social media projects on a monthly basis
Manages social media communications
Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits
Develop top-level plans and strategies
Create monthly reports
Requirements
Bachelor’s degree in communications, Marketing or Equivalent
3+ years of experience; preferably with experience gained in a consulting firm or similar industry.
Fluency in English is required; Arabic is a plus but not essential
Prior experience in managing government social media accounts
Experience in developing social media plans and strategies
Must be based in Abu Dhabi, or willing to relocate
About Us
About APCO
APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.
Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.
Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.
APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.
APCO is renowned for its ability to champion clients’ interests and permission to operate, build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.
By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.
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