Roles & Responsibilities:
Interactive, Digital & E-Marketing Execution
Building and executing social media strategy through competitive and audience research
Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (Cx team, buyers and store managers) to manage reputation, identify key players and coordinate actions
Produce consistent brand message across all the social media channels by adding local flavor
Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Brand.
Monitor trends in online community tools, trends and applications.
Generate monthly reports and monitor the competition and be aware of market changes and developments.
Work closely with team to ensure all content execution on online platforms is as per the brand guidelines.
Ensure that website is regularly updated with relevant information.
Brand Support & Execution:
Support in building and enhancing the brand Image of the concept in line with its concept objectives.
Execute advertising creatives for ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS
Manage all in-store creatives including generic, seasonal, promotional and sale POS
Work closely with the Graphic Designer in managing the entire window process - sourcing suppliers and samples, completing allocations for all stores across.
Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc
Collate competitive research on window schemes, season launches, sales, promotions and offers
Help review the effectiveness of advertisement promotions and take corrective actions
Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
Support in recommending store promotions in consultation with buyers/ retail operations/ corporate marketing
Forecast along with buyers / retail operations the increase in footfall sales during the concept's promotions
Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
Prepare the LPOs (job orders) for the same and maintaining a monthly update to the 'spend vs. budget'
Conduct pre and post-seasonal analysis to provide inputs into planning of marketing activities
Responsibilities
Roles & Responsibilities:
Interactive, Digital & E-Marketing Execution
Building and executing social media strategy through competitive and audience research
Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (Cx team, buyers and store managers) to manage reputation, identify key players and coordinate actions
Produce consistent brand message across all the social media channels by adding local flavor
Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Brand.
Monitor trends in online community tools, trends and applications.
Generate monthly reports and monitor the competition and be aware of market changes and developments.
Work closely with team to ensure all content execution on online platforms is as per the brand guidelines.
Ensure that website is regularly updated with relevant information.
Brand Support & Execution:
Support in building and enhancing the brand Image of the concept in line with its concept objectives.
Execute advertising creatives for ensuring brand image is kept consistent within Middle East requirements. Creatives include magazine and newspaper adverts, billboard images, radio scripts and SMS
Manage all in-store creatives including generic, seasonal, promotional and sale POS
Work closely with the Graphic Designer in managing the entire window process - sourcing suppliers and samples, completing allocations for all stores across.
Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc
Collate competitive research on window schemes, season launches, sales, promotions and offers
Help review the effectiveness of advertisement promotions and take corrective actions
Manage the production of marketing materials, including leaflets, posters and flyers - writing and proof-reading copy, and liaising with designers and printers
Support in recommending store promotions in consultation with buyers/ retail operations/ corporate marketing
Forecast along with buyers / retail operations the increase in footfall sales during the concept's promotions
Ensure adherence to Concept brand / Brand Principal guidelines by conducting regular store brand audits
Prepare the LPOs (job orders) for the same and maintaining a monthly update to the 'spend vs. budget'
Conduct pre and post-seasonal analysis to provide inputs into planning of marketing activities
Qualifications
3 to 5 years of proven working experience in social media marketing or as a digital media specialist
Web / Online Content Design and Development Certification preferable
Creative blend of mind
Specific exposure to digital marketing, new media and e-channel management
Agency Management, Media Planning & Brand Management
Excellent grasp of social media and website metrics and best practices
Should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
Demonstrable social networking experience and social analytics tools knowledge
Excellent communication skills, demonstrated poise, tact and diplomacy.
Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, social)
Fluent in English, written and spoken. Arabic knowledge is a plus
About Us
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
About the Team
Home Box is a one-stop shop offering smart furniture and furnishings for everyday living, at affordable prices. Launched in 2013, Home Box is one of the Landmark Group’s fastest growing concepts with 51 stores across KSA, UAE, Bahrain and Qatar. With an extensive offering of great quality products, Home Box makes customers feel at home with its good, honest prices and friendly, helpful service.
Through Home Box, the Group aims to provide customers with tasteful yet affordable home furnishing solutions that promises to transform your space with our bold textures and exquisite décor that make every occasion memorable with a commitment to be the heart of your home, offering an exceptional, cost-effective shopping journey. Known for its modern designs and high quality, Home Box is celebrated for shaping contemporary lifestyles with curated collections that combine aesthetic appeal and the latest trends at affordable prices.
“At Home Box, we continually research market trends to create products that fulfil our customers’ needs. Our goal is to fill the market gap for fashionable, contemporary home essentials at affordable prices. We are committed to enhancing the customer experience through innovative approaches, as exemplified by our new store concept, which elevates economical home shopping and promises 'Always more in the box' for our customers,” stated Ajay Antal, CEO of Home Box.
8,000+ Products offering amazing quality and prices.
50+ Stores helping millions of satisfied customers.
4 Countries where we’ve made our mark in 3 years.
1000+ Emp.dedicated to great service.
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