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Company Description
About Leo Burnett:
Leo Burnett, a proud member of the globally renowned Publicis Groupe, is a leading creative agency with a rich history of crafting iconic and impactful brand narratives. Established in 1935 by advertising legend Leo Burnett, our agency has consistently pushed the boundaries of creativity to deliver campaigns that resonate and inspire.
Our Philosophy:
At Leo Burnett, we believe in the power of creativity to transform human behavior. Our philosophy centers around the concept of "HumanKind" – a belief that brands can truly make a difference in people's lives by creating work that is not only creatively excellent but also meaningfully connects with the audience.
Innovation and Collaboration:
We thrive on innovation and collaboration, fostering an environment where creativity knows no bounds. Our diverse team of creative minds, strategists, and digital experts work together to create campaigns that break through the clutter and leave a lasting impression.
Global Presence, Local Impact:
As part of the Publicis Groupe, Leo Burnett has a global reach with a local touch. Our Dubai office, situated in the vibrant heart of the city, plays a pivotal role in shaping the regional advertising landscape. We understand the unique dynamics of the Middle East market and leverage our global expertise to deliver campaigns that resonate with the local audience.
Job Description
You are the driving force on every project; an integrated problem solver at heart, with an intuitive knack of creating beautifully simple products and experiences. You see ambition and greatness in every brief and never tire of pushing the work to be better with digital and experience at the heart of all. You build relationships with your clients, guiding them through the complexities of creative concepting, design development and production. You can oversee and inspire multidisciplinary teams from the initial briefing to the final delivery. You know that collaboration and team work is the key to every successful project.
Responsibilities
Working with the Executive Creative Director and Chief Creative Officer to stand as a rallying point for creative excellence.
Lead creative teams across multiple projects and on-going timelines, you will personally ensure final deliverables meet our standards and client expectations.
Strong ability to prioritize work and resources across engagements based on short- and long-term need. Timelines, budgets, and availabilities change—we need someone who can roll with it.
Help shape the creative department, manage and mentor junior members of the team and play a key role in business development
Brainstorm visual and copy ideas with other members of the creative department
Is an origin for strong conceptual and strategic directions to meet the communication needs of our clients/brands whilst maintaining the brand’s truth
Respects the line between creative expression and commercial reality to ensure delivery of the right creative solution
Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
Create and develop a brand idea over time and become the ‘guardian’ of that brand idea
Provide constructive, specific and intelligible feedback in creative reviews
Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief
Contribute to raising the overall creative standards for the agency
Produce high profile, effective and award -winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
Develop digital knowledge and skills across the department and agency
Maintain the highest standards of creativity and quality throughout the development and implementation of all work
Build on the agency's reputation for igniting the right conversational for clients
Client management
· Present innovative creative ideas and concepts to client; provide stimulus to help client visualize the creative idea
· Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain integrity of core concept and provide the appropriate rationale for defense
· Modify creative concept, if necessary, until the client is satisfied
· Present final creative ideas to client; ensure client is on board with creative idea
· Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
· Regularly counsel clients on creative issues ‐ be a respected advisor
Provide direction to a compelling creative strategy or solution
Production
· Regularly attend all pre‐production meetings, with agency departments and client, on all projects
· Choose the photographer, illustrator, voice‐over, cast talent, film‐maker/director to work on campaign(s); select the music for client’s product
· Visit and assess locations for potential shoots; select props/wardrobing
· Provide ongoing direction to Designer and the selection and/or refinement of the final creative product
· Ensure that all projects irrelevant of the client, brand or budget are produced to an excellent standard
· Liaise between director, Producer, Integration Director to ensure production is all to client expectations and to agreements in PPM (pre‐production meeting)
Provide ongoing direction to Designer and the selection and/or refinement of the final creative product
Ensure that all projects irrelevant of the client, brand or budget are produced to an excellent standard
Oversee the final edit of all adverts for presentation to the client
Present final edited version to client for approval
Management/team development
Develop others to generate conversation changing ideas that continually contribute to a brand's success
Form a productive and successful creative partnership to conceive, develop and produce effective communications campaigns for clients
Build, manage and develop team members careers ‐ identify opportunities for growth
Provide regular constructive feedback to direct reports
Inspire and encourage creativity
Meet with creative teams to check the status on current projects and assign new projects
Ensure creative teams’ delivery creative solutions to deadlines and within the scope of the budget
Management of budgets & timings
Produce award winning creative work that gets results (within strict time allocations and within budget)
Support the traffic/production process and adhere to any time planning agreed with Creative Services ‐ briefing, creative time, interim reviews and final reviews
Maintain an awareness of budget limitations/project profitability and ensure creative solutions work within these limit
Qualifications
What We Offer:
Creative Excellence: Join a team that is committed to pushing creative boundaries and delivering work that stands out.
Career Development: At Leo Burnett, we invest in our talent. You'll have access to continuous learning opportunities and the chance to grow in your career.
Collaborative Culture: Be part of a dynamic and diverse team that values collaboration, innovation, and a passion for creating impactful work.
Global Network: Benefit from being part of the wider Publicis Groupe network, gaining exposure to global trends and best practices.
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https://jobs.smartrecruiters.com/PublicisGroupe/743999962542348-creative-director
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